Den and The Familie Sign Deal With Top Athletes

Digital EntertainmentNetwork, Inc. (DEN®), the Generation-Y online network, and TheFamilie, the nation’s premier action sports agency, announced astrategic alliance between DEN and three top athletes from the popularalternative action sports world — Mike Cinqmars, the 21-year oldworld-class ‘moto-x’ freestyler from Apple Valley, CA; Kevin Jones, the24-year old professional snowboarder from Crescent, CA; and Danny Way,the 25-year old professional skateboarder from Southern California. Allthree alternative sports athletes will participate in DEN sponsoredmarketing initiatives, online chats, contribute video diaries of theirlives, and write regular features for DEN’s extreme sports show,”Aggronation.” Each athlete will also develop their own personal Website, which will reside on DEN’s featured episodes of its “Aggronation”show also available at www.den.net.

“We are thrilled to have Kevin, Mike, and Danny join the “Aggronation”extreme team on DEN. Together, we have the opportunity to create thepremiere alternative sports site on the Internet for Generation Y,” saidDavid A. Neuman, President, DEN. “From high-intensity action, profilesof real alternative action sports athletes, to providing the ‘Aggro’communities a haven to interact and chat, the DEN is committed todelivering to its audience the best overall entertainment experiences onthe Internet.”

“Aggronation” is a reality-based alternative sports show on DEN thatexplores the lengths to which some people will go for an adrenaline rushby exploring the wide world of extreme sports, including skateboarding,surfing, snowboarding, and “moto-x.” “Aggronation” also has a featured,”Tune Stack,” music area that includes listening posts, streaming musicvideos, e-commerce, tour dates, band bios and links to the officialsites of alternative music’s hottest artists.

“We are very excited to have The Familie athletes sponsored by DEN,whose commitment to these action sports athletes, its youth audiencesand alternative sports in general, is clear by the level of high qualityInternet programming featured in its show, ‘Aggronation,’” said CirceWallace of The Familie. “Our alliance with these talented athletes, whowill each have the ability to shape and contribute to the show, as wellas their site’s content, will bring added authenticity to this new andexciting world of sports.

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