Bagel Bites® Offers Free Trips to X Games in San Francisco

X marks the spot as the makers of Bagel Bites® are giving away trips to the 2000 ESPN X Games in San Francisco, Calif.

Bagel Bites, the bite-sized frozen pizza snack, is offering thetrips to eight lucky winners in the Bagel Bites X Games Sweepstakes topromote its sponsorship of the 2000 ESPN Winter X Games in Mount Snow,Vt., February 3-6. The ESPN Winter X Games feature many of the world’sbest “alternative” athletes in sports ranging from snowboarding to snowmountain bike racing.

As part of the promotion, Tony Hawk, the world’s premier skateboarder, has agreed to become the Bagel Bites spokesperson.Hawk will be the focus of a national radio tour in January to promotethe sponsorship and sweepstakes. He also will give away free prizes,including one free X Games snowboard a day at the Bagel Bites tenton-site at the X Games.

“Kids really connect withsports like skateboarding,” said Tony Hawk. “I’m glad to see a greatbrand like Bagel Bites associating themselves with the X Games. It’s anideal combination.”

To promote both the sweepstakes and the prizes, Bagel Bites will launcha national advertising campaign that includes banner advertising on theESPN Winter X Games site on ESPN.com.

Although Bagel Bites is targeting teens, consumers of all ages areeligible to enter the national sweepstakes. Sweepstakes entrants areeligible to win one of eight trips for four to the ESPN X Games in SanFrancisco, Calif. Thousands of other prizes will also be up for grabs,including snowboards, X Games merchandise and free Bagel Bites.

Entering the sweepstakes is easy. From December 15, 1999 to April 15,2000, consumers can enter the Bagel Bites/X Games sweepstakes one of twoways: Online at www.bagelbites.com; or Via mail by submitting the entry form on tear-pads in supermarket displays.

There is no purchase necessary and the sweepstakes is open to all legalU.S. residents. To enter without an entry form, hand print your name,complete address, age (optional) and daytime phone number on a 3″ by 5″piece of paper and mail to: Heinz Bagel Bites “Win a Trip to the 2000ESPN X Games” Sweepstakes, P.O. Box 7940, Clinton, IA 52736-7940. Thecontest ends on 4/15/00. For Official Rules, go to www.bagelbites.com.

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