Weren’t we just talking about high-tops on the Gear blog? And wasn’t C.R. Stecyk III on the homepage today? Yup on both, which segues seamlessly into this afternoon’s Nike SB announcement. Craig, the Nike SB, and Swoosh teamrider Lance Mountain have banded together to create much more than a shoe collabo. In fact, if you click on Nike SB’s new microsite, you’ll find a sweet little video, all kinds of new threads, downloads, wallpapers, and plenty more goodies to satiate your eyeballs. Nike’s official statement is below, as is Lance’s, and an image of the new Blazer.
Since both Lance Mountain and Craig Stecyk are big fans of the Blazer and since they have a history of working together, we figured it couldn’t hurt to see if they wanted to collaborate again. But asking them to simply color up a shoe would be a doing a disservice to the skaters of the world. What started with a simple conversation over a year ago between old friends grew into a project that includes some of Craig’s original artwork, a zine, a short film and of course the actual footwear and apparel that they worked on. Needless to say, the whole process has been a real treat to witness. And as fans of both Lance and Craig, we hope that all of you enjoy the outcome as much as we do.
-Kevin Imamura, Nike Skateboarding