DC Fourth King Of Series Announced

DC ANNOUNCES FOURTH DC KING OF SERIES
THE GLOBAL GRASSROOTS SKATEBOARDING CONTEST TO TRAVEL WORLDWIDE

July 8, 2009 – Vista, CA – DC is proud to announce that the DC King Of Series is returning for its fourth year this summer touring to new cities worldwide. This one-of-a-kind global grassroots skateboarding contest travels to local street skate spots in cities across the globe, welcoming the city’s best-unsponsored skateboarders to compete in a jam format contest. A win at these contests gives undiscovered street skaters more than just their local city’s respect. The winners walk away with instant global exposure throughout the skate world and a spot on DC’s newly formed DC Kings Team, DC’s latest skate team based completely off DC King Of contest winners.

“The DC King Of contests have revealed some of the city’s best skaters and give kids a unique grassroots opportunity to actually have a chance at becoming pro one day,” said Ken Block, DC Chief Brand Officer and Co-Founder.

The inaugural contest launched in 2006, culminating at Manhattan’s legendary Brooklyn Banks. Since then the DC King Of Series has called on undiscovered skateboarders from all over the world to battle for each city’s coveted title. In 2007, the DC King Of Series traveled to the west coast for DC King of Los Angeles, and later that year went worldwide with the DC King of Barcelona. In 2008, the DC King Of Sao Paulo was held followed by DC King Of Los Angeles II, each crowning its own King.

For 2009 the DC King Of Series continues to grow, and this year the contest will crown five new DC Kings in different cities worldwide. The series kicks off in Dublin on July 25, 2009, and then moves on to Vancouver, Rome, Chicago, IL, and a possible fifth location. Each city’s winner will join the DC Kings Team.

For more information on the DC King Of Series and the Global DC Skate Team visit dcshoes.com/king.

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