2.HANDS. 10.FINGERS.10.DEEP AND SCOTT SASSO FOR ALTAMONT
Los Angeles, CA (October 14, 2009) – Unwavering senses of collective individuality and personal strength are what birthed hip-hop, skate, punk and graffiti – and every youth movement of the last 30 years. Altamont Apparel Ltd. is proud to announce the release of the 10.Deep and Scott Sasso for Altamont collection. Through gritty, utilitarian fashion pieces and critical, oft-provoking graphics, the 10.Deep collection continues to reflect the contrarian ideals of the cultural movements from which both brands were birthed.
The 10.Deep for Altamont collaboration by Scott Sasso continues this tradition. Taking cues from the namesake Altamont tragedy of 1969, Scott invokes the event and the era through motifs like a raceway checkerboard pattern, a bloody arm, psychedelic imagery and a reference to the infamous event security, or lack thereof. All these elements are incorporated with Scott’s signature 10.Deep attention to detailing and unique patterns to create a completely modern brand mash-up.
As an adolescent in New York City, Scott Sasso, founder of 10 Deep, found his inspiration and built a brand to reflect the ideas and ideals of youth street culture. Launched in his college dorm room, the name was ultimately chosen from a list of 50 because of its bold sound. As a slang term, 10.Deep describes a group of 10 people brought together in a show of force. As a brand, the name is a reference to a person’s 10 fingers and the power of a single strong individual to affect change.
Take a gander at the two videos from another fellow Altamont contributor, Patrick O’Dell (Epicly Later’d). He captures Scott discussing the tribulations of growing up and the ever constant desire that has fueled him to create something original.
Check out this footage of 10.DEEP rider Jamal Smith.