Jason Adams Grinds Into Iron Fist With His Artistic Eye
San Diego, CA (June 15, 2010) – Iron Fist Clothing is a San Diego-based company that has built a reputation for going against the grain. Different from its streetwear counterparts, Iron Fist’s clothes personify the idea of being impulsive, raw and unapologetic. That is why nationally-renowned skateboarder Jason Adams is a perfect addition to the iron Fist design team. Known for his fluid and aggressive style on the half-pipe, Adams brings his unique vision to the Iron Fist.
Started in 2001, Iron Fist clothing’s first store was the trunk of someone’s car. Nine years later, Iron Fist has grown to have international distribution in UK, Europe, USA, Canada, South Africa, Australia, the Middle East and Russia and retailers in nearly every major city in the world. There are flagship stores in Cape Town, South Africa and Czech Republic with plans to open more in the future. “We have been able to do this by staying true to our motto which is ‘Real clothing made by real people’,” said Travis Anderson, president of the company.
Skateboarding since the age of 17, Jason Adams is has built a reputation of by using unusual obstacles and deep bag of decades-spanning tricks gave them something to talk about. 17 years later, Adams is still a stand-out in the professional skateboarding world. Adams’ art has an aesthetic comprised of spray cans, stencils and bold lines. Getting his start by creating images that were both intricately layered and immediately impactful, his portraits are of anti-heros and scenes of beautiful decay abounded.
“We are looking forward to working together with Jason and creating a more clothes that are made for real people,” says Anderson. “This is a partnership that not only stays true to our brand but is also a natural fit.”