IVI today announces the addition of skateboarder Austyn Gillette as a brand ambassador. Austyn joins Rob Dyrdek, Keith Hufnagel, Carey Hart and George “EWOK” Thompson in partnering with the new sunglass brand.
IVI,created through the combined vision of founders Rob Dyrdek, Pete Fox, and Jerome Mage, bridges the gap between action sports/street cultures and luxury fashion eyewear. Featuring timeless styles with modern applications, premium materials and exclusive use of CARL ZEISS VISION sunlenses, IVI has sought ambassadors that represent the brand’s concept.
IVI is partnering with athletes that are not only iconic in their field, but also have the passion and drive to inspire the communities around them through meaningful business ventures, content development, and philanthropy.
“Austyn is a great representation of the IVI philosophy. An incredibly talented and newly professional skateboarder, he’s chosen his own path and developed an exciting style.” Rob Dyrdek, Ambassador and Co-Founder, IVI, LLC.
“I’m eager to join IVI as a new brand and help build the look and feel with a bit of my style. To share the same opportunity with Keith Hufnagel and Rob Dyrdek is pretty exciting.” Austyn Gillette.