By Eric Stricker
So only five years ago is hardly “back in the day,” but many of the things that went down in 2000, and specifically the February 2000 issue of SKATEboarding, will not only stand the test of time, but are already considered truly classic and/or never to be forgotten. The following anecdotes forever ring true to the times.
The Toy Machine team consists of Brian Anderson, Mike Maldonado, Kerry Getz, Bam Margera, Elissa Steamer, and Ed Templeton.
The images of CKY, The Chocolate Tour, The Storm, Rodney Vs. Daewon 2, Nervous Breakdown, and Misled Youth are all freshly instilled in skate minds across the nation.
In a Vans ad, Geoff Rowley frontside 50-50s Staples before anyone outside of L.A. knows what Staples is-and in skimpy, no padding at all Vans Classics at that.
After their footage created a buzz at the Alien Workshop booth at the ASR trade show the previous September, the amazing talents of Brian Wenning and Anthony Poppalardo are introduced to the world via their first Workshop ad.
We remember the speedy and stylish Blaize Blouin as he passed away the prior September.
In an A-Team ad alongside teammates Dave Mayhew, Chet Thomas, Gershon Mosely, and Marc Johnson, Rodney Mullen makes a facial expression that Nate Sherwood would later rip off and and continually uses to this day in his streak of shameless self-promotion. Make sure Nate pays up, Rodney.
Clyde Singleton is still hitting ten-stair rails.
If you think they’re little now, Shaun White and Ryan Sheckler are breaking into the scene and really are little kids.
As team manager for Nike, Remy Stratton is ruling Marsailles in his Dunks-not only when they don’t have twice the retail resale value, but when they can’t even be blown out of your local Foot Action for 30 dollars.
The baggy pants are still considered skate fashion-unfortunately the “swishy” pants are as well. Male nudity runs rampant thanks to cinched bungee cords down below and hacked sleeves up top.
411 is on number 38.
The super-extraordinary and very talented Og De Souza makes his first full-page appearance in TransWorld. American skateboarders are bedazzled in unison: “How does he do that when he’s paralyzed from the waist down?”
Chad Fernandez is one of a handful of skateboarders stepping up to the Hollywood sixteen with a five-O for his World ad.
The Muska and Circa break out with “the most technically advanced skateboard shoe ever.” This first Circa Muska pro model is the first shoe to hit the 100-dollar price in the CCS catalog, but not the only one with a “stash pocket.”
Danny Garcia backside nosegrinds a ledge for his Vita shoes ad, the same one he’d backside noseblunt slide four years later for his Lakai ad. And he has yet to leave City Stars for a new company about to be formed in the coming months-Habitat.
Backpack companies become prevalent, and having a signature backpack becomes acceptable, thus padding the wallets of many pros.
Reader Dave Lehl writes in to the Litterbox section regarding the December 1999 “Upside Down” issue, his thoughts echoing the sentiments of everyone from the top industry heads down to readers like him-the skate-buying youth: “What the hell were you thinking?” Yep, in what still continues to haunt this magazine to this day, the idea to print an entire issue upside down is the worst idea in skateboarding magazine publishing ever. Even the Aussies, the ones who the issue was dedicated to, are rightfully pissed.