It’s kinda nice (and rare nowadays) when a company puts out a video without three years of hype and anticipation leading up to it. Back in the day, you’d just go to the shop and see a new video there in the case or playing on the shop’s TV and get super stoked, having never known it was even being released. Zero’s New Blood kinda crept out of nowhere without a lot of major “coming soon” drama.
In New Blood, Zero formally introduces riders like Garrett Hill, Tony Cervantes, James Brockman, and Tommy Sandoval for the first time on film. Also included is an impressive first taste of the Mystery team and what they’ve been up to. I’ll spare you the trick-by-trick details, because this vid is a must-have, but some standouts are Tony Cervantes being happy, young, hyper, and wild; John Rattray always keeping it unique and keeping it Euro but non-Barcelona; Jon Allie pretty much being incredible and stylish at the same time; Tommy Sandoval coming out swingin’; Jamie Thomas somehow running 75 skate companies and still putting together a legit video part in which he wallrides and breaks windows; and Chris Cole having footage that is equal to, or almost better than, the Wallenberg tre flip you’ve been waiting to see the entire Mystery section; and numerous comical slams and board breaks. There’s a tour section tucked away as a bonus feature, and basically … just get the damn video already.
Here’s a little of what I learned from Elementality: This is Element’s first video since 2000’s World Tour. If tour videos “don’t count,” then it’s Element’s first since 1998’s Third Eye View, which included no skaters from the current Element roster. Humans and skateboards both come from the same place: the Earth. I’d like to see more of Tony Tave. Skating rocks is cool again. Skating through a flock of pigeons is always cool and artsy. Tosh Townend can do pop shove-its like six feet over the tops of picnic tables. Colt Cannon likes silly music and eclectically colored trucks. Brent Atchley has all-terrain lines for days. Bam is still funny, ripping, and rules FDR. Jeremy Wray, although we haven’t seen much of him in a while, is basically skateboarding royalty. Mike Vallely deserves an award for skating like no one else but himself and reminding us how much can actually be done on a skateboard. Chris Senn only appears in the tour/montage sections but is showing the skaters of the world what Hawai’i has to offer. Nyjah Huston most likely just skated all day, every day, right from birth. Jake Rupp’s legs are made of rubber. Vanessa Torres isn’t intimidated by knobbed rails or stylish headgear. The Element team likes to tour and document their tours for videos like this. This video also features more ams, international riders, montages, and bonus footage than you can shake your little twig at.
How To Go Pro
There’s a saying that goes, “If you can’t say anything nice, don’t say anything at all.” Shorty’s started out in skateboarding by making bolts. It was the first company to make a shorter bolt so that, when tightened, it didn’t stick out past the nut and scrape against the curb or ledge or bend over the nut while you did nose- or tailslides, because the result was that you couldn’t get your trucks off to put a new deck on without having to hacksaw off the hardware. They were truly the cutting-edge skateboard hardware company.
About five or so years ago when I was working at a skate shop, Chad Muska had a Shorty’s pro model called “Chillin.’.” It depicted a silhouette of him sitting on his skateboard with some dope headphones on. That damn board sold more than any deck in the shop’s history-ever. Probably even more than any given Bam pro model. I would reorder the Muska Chillin’ time and time again. It always amazed me how the kids just couldn’t get enough of it. There were a few sizes of that deck, all distinguished by the color of the graphic. The red one was the hoot seller, though. Muska sure had the magic when it came to board sales. He probably uses the money he made off those board sales to buy all the cool scarves, funky colored gloves, headbands, shoes, and painted, ripped jeans he wears in his How to Go Pro video part. I sure wish I had that much money.
I only have about 250 words for this review, so let’s cut to the chase. Did you know that Daewon Song slams? I kinda forgot about that until now. He’s arguably the most talented and most creative skateboarder ever-he earned the last part, for sure. Steve Berra has assembled a lovely post-surgery part that you should watch with a close eye. There are some spots you’ve never seen before and might never see again. Full parts from Chico Brenes and Jeron Wilson? It’s been a while, but believe it. Kerry Getz is still freaking out and still a pleasure to watch-can you say “double flips”? Shout outs to Kerry for “hating rails” on the record. Huf can skate faster and ollie higher than you and everyone else-except maybe Dennis Busenitz, who skates horrifically fast and busts the raddest half-Cab powerslide that I’ve ever seen. Mike Taylor opens the video and on top of new tricks and a style worth harping about, he looks like a bundle of personality-other than Daewon, he gets my vote for best part.
For those of you who maybe heard the rumors, Dr. Z. Bassett is the new DVS pro and deservingly TransWorld’s “Rookie Of The Year.” I don’t know anyone who can get enough of the guy. Jason Dill? He’s eclectic to say the least. In case you don’t know what pro skater’s fashion to rip off this year, I dare you to jock Dill’s style for back to school in September. Send me the photos if you think you can pull it off.
Before I saw the video, I had a feeling Skate More was gonna be one of the better videos of 2005-and I was right. Most importantly, it’s light and fun-there’s no drama, voice-overs, or theatrics. The only non-skating in the video is there to make it entertaining. There’s pretty much no way this video will end without you feeling happy about being a skateboarder and wanting to go get on your board-and that’s what makes it an instant classic.