Media Mayhem At Sole Tech
Ben Kelly
- February 11 2009
- 8,375 views
- 18 comments
Our good friends at Sole Technology (home to etnies, eS, Emerica, and Altamont) brought us, and the rest of the skate mags and skate media guys, up to Lake Forest, CA for their now-turning-into-an-annual Media Day. They basically give us a run down what’s new with the brands, what new pro models are coming out (like Kyle Leeper’s and Bobby Worrest’s new shoe, and a new Reynolds chiller shoe), a look into the technology behind their shoes in the STI Lab, and the official unveiling of their awesome new TF.
Check the photos from Sole Tech headquarters and all the mayhem in between.
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We stayed in big boss' Pierre Andre's lofts in Newport Beach. Here's the harbor view from the balcony.
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February 11th, 2009 at 6:55 pm
whats the point when they fall apart in 3 sessions
February 11th, 2009 at 7:27 pm
AMEN TO THAT!!! Vans all the way!
February 11th, 2009 at 7:54 pm
All the STI and Sole Tech shoes give me more bruises on my feet than any other shoe. And I concur with Yeahhh, they indeed fall apart in 3 sessions.
February 11th, 2009 at 9:04 pm
so they fire a bunch of people and then have a party
February 11th, 2009 at 9:34 pm
I don’t understand what: Sexually Transmitted Infections
have to do with skateboarding?
February 12th, 2009 at 10:52 am
I find all these new shoes are just copying the “old school” look which will fall apart in no time. Hhat happened to lace protection or rubber toe cap?
February 12th, 2009 at 3:08 pm
sole tech sucked a bum fart once
and then puked on its mum
February 12th, 2009 at 9:07 pm
try nike sb
February 12th, 2009 at 9:13 pm
dude i live in lake forest were sol tec is,
and if you get a card (get hook ups) you get to get in and buy anything for way cheaper. but there shoes suck so much, all the pairs i have had got destroyed in a week or less.
but now i dodn’t skate that crap,
i roc nike sb!
February 13th, 2009 at 11:54 pm
emerica shoes are the best shoes on the market so quit hatin
G code!!!!!
February 15th, 2009 at 12:17 am
i’ve noticed and i’m sure reynolds notice, that most of the reynold 3’s busts open from the heel…..they need to fix the problem
February 15th, 2009 at 11:58 am
people dying all over the world because they are hungry and this classic american style mongoloids playing with food, food is for eating not making games, really lame, its not funny, i dont want to be asociated with this kind of people, they are not skateboarders, they are idiots. go skate and stop wasting food.
February 16th, 2009 at 11:26 am
wow why all the ?
February 17th, 2009 at 4:16 pm
Serious love!
February 18th, 2009 at 4:53 pm
SHut yo ass up
February 18th, 2009 at 10:09 pm
i’m loving all the hate.
February 19th, 2009 at 12:47 pm
You are RE-TARDED! Sole Tech has the most technology into there shoes and knows what they are doing.If the shoes last you 3 sessions it is bc you are skating.You can tell by looking at a shoe if is going to last long or not by the thickness of the sole.Es,Etnies,Emerica,and Altamont makes te best looking products and you know it.So does the BOSS!
February 19th, 2009 at 4:34 pm
poop, its your ass that must stop the big wide opening bro.
learn and start again.
brain washed poop