Mouthing Off: Jimmy McDonald

What did you think when éS went out of business?

Obviously it sucked. Everybody on the team is super cool, everyone got along really well, it was cool to go on trips with all those dudes. It was pretty shocking to everyone. I just got a call from Scuba one day saying he had some bad news. It was tough, but that’s life.

How does it feel when a skater-owned shoe company goes out of business in this day and age?

Things are different now, for better or for worse. When I was growing up, I always wore Accels—everybody was psyched on those, and other companies like etnies and even Airwalk. It’s just different now, there’s a lot of money involved, and different companies are doing well. It sucks for everyone that was a part of éS.

Do you have any new shoe sponsor prospects.

No, I’m just gonna see what happens. Maybe next year something will happen, but as of now I’m just trying to keep skating and see if anything can happen.

Do you think the internet has leveled the playing field for companies like 5Boro that maybe don’t have the budget to advertise in all the mags?
Nowadays if you come out with good content on the internet, as long as it’s interesting and something unique that people want to see, even if it’s something that nobody has ever heard of, it can get a lot of views. There’s a clip of these guys in New York skating inside a subway car. That has like 250,000 views. Those dudes are all sick, but in the grand scheme of things, people don’t know who they are, but they came out with this awesome clip and it’s being well received. Something like that is a good thing where the internet is leveling everything out.

I saw that on Quartersnacks.

I think Quartersnacks or Slap put it up.

Do the Quartersnacks dudes have a big presence in New York, or is it just a small cult classic thing?

I think everybody goes to the website, it’s pretty amazing—hilarious. Anything that happens in New York, they comment on.

I’m a huge fan, but I wonder if it’s just because I love New York.

I don’t really know any of those dudes personally, but I always look at the website. If there’s ever a new spot in New York that just got built, there’ll be a photo of it on the website before it’s even done being built. If any funny, subtle little thing happens in the city, they comment on it. It’s awesome.