We were invited up to Los Angeles recently to film some behind the scenes for a Green Label Art commercial starring Paul Rodriguez and Don Pendleton. We even got a few words from them after the shoot. The GLA Shop Series program for Mountain Dew is a national contest that kicks off in June. Paul and Don's custom can celebrates the launch of the program and will be available exclusively in participating shops. This contest will allow shops to work together with a local artist to design a custom can featuring their shop and then people can vote for their favorite design at greenlabelart.com starting June 25.
There will be seven finalists announced at the Salt Lake City Dew Tour, and the final winner will be announced during the last summer Dew Tour stop in Vegas. The can will be distributed nationally in 2011, which is huge exposure for the skate shop.
The mural featured in the commercial with the design inspiration from their can, and will hang in Paul's warehouse in L.A.
Filmed by Blair Alley, edited by Chris Thiessen
Music: Hey Marseilles, Rio