Natural Koncept is straight up one of the most notorious brands to ever dance with skateboarding. Its graphics are wild, teamriders unorthodox, and most of all, its videos have blown minds worldwide and won the diehard fandom of icons like Andrew Reynolds, Brian Anderson, Stefan Janoski and more. Still rolling come hell or high water, NK is on a U.S. tour at the moment premiering and promoting its third full-length video, Creepin’ For Life. Have a look into this enigmatic brand with interviews with its founders and riders, and some of the most epic clips from the first two videos.

Directed by Suziie Wang