OFFICIAL RULES

Gatorade  3 Weeks of Night & (Go All) Day Contest

Each sweepstakes in the Gatorade 3 Weeks of Night & (Go All) Contest (the “Contest“) is sponsored by TransWorld SKATEboarding magazine, a publication of Bonnier Corporation (the “Sponsor“).

Prizes and approximate retail values (“ARV”) for each sweepstakes in the Contest are as follows:

July 1, 2011 – “Zoo York T-Shirt & Hat, Case of Gatorade Beverages” – ARV does not exceed $100

July 4, 2011 – “Etnies T-Shirt & Hat, Case of Gatorade Beverages” – ARV does not exceed $100

July 6, 2011 – “Girl Skateboards T-Shirt & Deck, Case of Gatorade Beverages” – ARV does not exceed $100

July 8, 2011 – “Zoo York T-Shirt, Hat, & DVD, Case of Gatorade Beverages” – ARV does not exceed $100

July 11, 2011 – “Fourstar Jeans, T-Shirt, Case of Gatorade Beverages” – ARV does not exceed $100

July 13, 2011 – “Etnies Shoes, T-Shirt, Hat, Case of Gatorade Beverages” – ARV does not exceed $100

July 15, 2011 – “Zoo York T-Shirt, Hat, Deck & DVD, Case of Gatorade Beverages” – ARV does not exceed $100

July 18, 2011 – “Etnies T-Shirt, Shoes, Case of Gatorade Beverages” – ARV does not exceed $100

July 22, 2011 – “Zoo York Skateboard Decks, T-Shirts, Hats, Stickers, DVD / Girl Skateboard Decks, T-Shirts, Hats, Stickers / Etnies Hat, T-Shirts, Shoes / Case of Gatorade Beverages / Fourstar Jeans, T-Shirts” – ARV does not exceed $350

All federal, state and local laws and regulations apply; void where prohibited.  NO PURCHASE IS NECESSARY.  Odds of winning each sweepstakes will depend upon the number of eligible entries received.  PRIZES MAY BE SUBJECT TO TAX; ALL APPLICABLE TAXES ARE THE RESPONSIBILITY OF THE WINNER.

ELIGIBILITY: Each sweepstakes in the Contest is open only to individuals, eighteen (18) years or older at time of entry, who are legal residents of the United States.  Employees of Bonnier Corporation and its parent companies, subsidiaries or agents, their immediate families (defined as parents, children, siblings, spouse and grandparents), and those domiciled with any of the foregoing are not eligible.  Website pages and advertisements relating to the Contest are intended for viewing only within the eligible territory, and entrants must be present in the eligible territory at the time of entry.

TIMING: The entry period for each sweepstakes in the Contest begins on each specified day at 12:01 p.m. Eastern Time (“ET“) and ends at 11:59 p.m. ET on that day (the “Entry Period“).  Sponsor’s computer system is the official timekeeping device for each sweepstakes.

TO ENTER: To enter electronically, visit our website at /1000141124/1/gatorade-3-wee…ll-day-contest/. All information provided by entrant must be complete, true and correct.  Submissions to each sweepstakes must be received by 11:59pm ET on the day of that sweepstakes in order to be eligible; entries received after the deadline will be deemed ineligible to win that day’s sweepstakes.  All submitted entries become the property of Sponsor and will not be acknowledged or returned; Sponsor is not responsible for lost, late, inaccurate, incomplete, damaged, illegible, or misdirected entries.  Entry is limited to one entry per household, regardless of the means of entry; no automated, photocopied or reproduced entries will be accepted.  Multiple entries will result in disqualification of all submitted entries.  Online entries will be deemed submitted by the authorized account holder of the email address submitted at time of entry.  By entering, you agree to be bound by these Official Rules.

WINNER SELECTION:  At or about one week after each sweepstakes entry period, a random drawing from among all eligible entries will be conducted under Sponsor’s supervision.  Potential winners will be notified by email on or before 3 days following the Entry Period. Potential winners will be required to sign and return a sworn Affidavit of Eligibility and Liability and Publicity Release.  If required documentation is not returned within seven (7) business days of notification, or if notification is returned as undeliverable, any prize will be forfeited and an alternate winner will be selected by random drawing.  Prizes will be awarded within sixty (60) days after winner verification.  No prize substitution or transfer is permitted, except that Sponsor reserves the right to substitute a prize of equal or greater value (including cash, at Sponsor’s sole discretion) for any reason.  Sponsor is required by law to report prize values to taxing authorities; all taxes and any other incidental expenses on prizes are the sole responsibility of each winner.

GENERAL RULES & LIMITATIONS:  By participating in any of the sweepstakes that are part of the Contest, each entrant fully and unconditionally agrees to be bound by and accepts these Official Rules and the decisions of Sponsor (including, without limitation, decisions regarding eligibility of entries, the selection of entrants and the winner, and the awarding of the prize), which are final and binding in all respects.  Entry and acceptance of prize constitute permission to use each winner’s name, prize won, hometown and likeness for print publication, online posting, and any other promotional purposes without further compensation, except where prohibited by law.  By participating in any of the sweepstakes that are part of the Contest, you agree to release Sponsor and its parent companies, affiliates, subsidiaries, employees, directors, officers, and agents from any and all liability, claims or actions of any kind whatsoever for injuries, damages or losses to persons and property which may be sustained in connection with the receipt, ownership, possession, use, or misuse of any prize.  Sponsor is not responsible for technical, hardware or software failures, or other errors or problems which may occur in connection with a sweepstakes, whether computer, network, technical, mechanical, typographical, printing, human or otherwise, including, without limitation, errors or problems which may occur in connection with the administration of  a sweepstakes, the processing of entries, the announcement of the prizes, in any sweepstakes-related materials, or that may limit prize fulfillment or a participant’s ability to enter a sweepstakes.  Sponsor reserves the right to amend these Official Rules.  Sponsor reserves the right, in its sole discretion, to terminate, modify or suspend the Contest if, in Sponsor’s opinion, there is any suspected or actual evidence of electronic or non-electronic tampering with any portion of a sweepstakes, or if viruses, bugs, unauthorized intervention, fraud, technical difficulties or failures or any other factor beyond Sponsor’s reasonable control corrupt or affect the administration, security, fairness, integrity or proper conduct of the sweepstakes.  In such event, Sponsor reserves the right (but does not have the obligation)  in its sole discretion to award prizes at random from among eligible, non-suspect entries received up to the time of suspected impairment.  Sponsor may permanently disqualify from a sweepstakes or the Contest (and future sweepstakes or Contests) any person it believes has tampered with the entry process or intentionally violated these official rules.

PRIVACY: Sponsor collects personal information from entrants when they enter a sweepstakes.  Information collected by Sponsor online is subject to Sponsor’s Privacy Policy, located at http://www.bonniercorp.com/privacy_policy.html.   In accordance with applicable law and with Sponsor’s Privacy Policy, the information you provide may be sent to affiliates and marketing partners of the Sponsor; you may be contacted by the Sponsor and/or promotional partners with future promotional offers.  Entrants may opt-out of marketing or promotional communications from Sponsor’s affiliates and marketing partners on the online entry form.  Consenting to receive such emails and information is optional, and is not necessary to enter or win any sweepstakes or the Contest, nor will it increase or improve your chances of winning.

DISPUTE RESOLUTION:  Except where prohibited by law, by entering you agree that: (i) all issues and questions concerning the interpretation, validity, and enforceability of these Official Rules, or the rights and obligations of participants and Sponsor and its agents shall be governed by and construed exclusively in accordance with the laws of the State of New York, without regard to its rules on conflicts of law; (ii) any action at law or in equity arising out of or relating to a sweepstakes or the Contest, or awarding of the prizes, shall be filed only in the state or federal courts located in the State of New York, and entrant hereby consents and submits to the personal jurisdiction of such courts for the purposes of litigating any such action; (iii) any and all disputes, claims, and causes of action arising out of or connected with a sweepstakes or the Contest, or awarding of the prizes, shall be resolved individually, without resort to any form of class action; (iv) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in a sweepstakes but in no event attorneys’ fees; and (iv) you hereby waive all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.

WINNER IDENTITY:  For the identity of the winners, send a self-addressed, stamped envelope after 7/22/2011 to TransWorld Media ATTN: Gatorade  3 Weeks of Go All Night (& Day)  Contest Winners, 2052 Corte Del Nogal Suite B, Carlsbad, CA 92011-1464.