adidas and Ari Marcopoulos Unveil Capsule Collaboration

adidas Skateboarding and cult photographer Ari Marcopoulos reveal their limited edition footwear and apparel collaboration capsule – inspired by the artist’s signature documentary photography style, 90’s lo-fi zine publishing, and the creative spirit of New York City skate culture.

 

Essential to the limited edition capsule and the recently released video is a specially made zine “AIGHT’.” Created by Marcopoulos, the zine is 26 pages capturing a wintery day of skateboarding in New York City’s Lower East Side neighborhood and features a composite of mixed media, vibrant color pops and signature aesthetic made consistent throughout the entire collection.

Photographing select members of the adidas Skateboarding team, “AIGHT'” is a modern approach to Marcopoulos’ early and now iconic work documenting the unique styles and personalities of New York skateboarders during the 1990s Golden Era of skate.

Designed in collaboration with Marcopoulos, the Seeley x Ari Marcopoulos shoe boasts the same lean, low shape and great board feel of the original Seeley with updated features including an embossed, full-grain leather upper, screen-printed foxing for durability, and converted woven lining for comfort. Numbered graphics along the sidewall of the shoe's outsole imply film contact sheet  and the "AIGHT'" zine cover graphic customizes the tongue.

A classic bomber-inspired jacket, the adidas x Ari Marcopoulos Jacket is a reversible outerwear offering two different looks. Rich in strong subtle details, the outer jacket features a zip pocket on the sleeve with an Ari Marcopoulos signature pull tag, an embroidered, metallic gold trefoil logo hit on the front with heavy-duty gold hardware. Playing off of punk scene patchwork, a fabric appliqué of the "AIGHT" zine cover is hastily fastened on the bomber's back. The reverse side includes front welt pockets and a bold, allover photo print inspired by the vibrant color pops and pages from the limited edition zine.