Teaming up with Shepard Fairey (of OBEY propaganda fame) and skateboarding companies Zoo York, Girl, Real, Chocolate and Think, Sprite is bringing kids in the Northeast the summer’s illest skateboarding tour. As a brand, Sprite is committed to celebrating the journey and story of people who continue to succeed by making their own decisions and trusting their instincts.
Sprite has pulled together ten of the best skaters from different teams – five of the top pros and five of the hottest up-and-coming amateurs to create the OBEY “team” – traveling in a branded tour bus to six cities in nine days, hitting three skateshops for meet and greets and seven skateparks for an hour-long demo each. You will see things that you never knew could be done on a skateboard.
By bringing these well-known skateboarders to towns across the Northeast, Sprite is giving young skaters the chance to see their favorite pros in action. Sprite looks forward to continuing to reward and give back to the skateboarding community through engaging events such as the Obey Tour and other boarding sponsorships.
The OBEY Tour is also linked with the Sprite on-pack summer promotion to win free skateboarding gear. Sprite is helping to promote the tour via a mention of Obeytour.com on 2-Liter and 12-pack packaging in all tour date cities.
Visit the website (http://www.OBEYtour.com) to learn more about the OBEY tour, Shepard Fairey and the participating skateboarders.
Zoo York – Danny Supa, Zered Bassett
Girl – Jeron Wilson, Brandon Biebl
Real – Keith Hufnagel, Damien Bravo
Chocolate – Scott Johnson, Daniel Castillo
Think – Dan Drehobl, Sean Payne
* Also on board is team manager Jeff Pang, photographer Giovanni Reda and videographer R.B. Umali.
Saturday, August 24 – Sunday, Sept. 1.
Sat. 8.24.02 – NYC – Long Island, Demo @ Rampage
Sun. 8.25.02 – Boston (Andover) Demo @ Andover Skatepark
Mon. 8.26.02 Boston – In-store @ Concepts, street skating
Tue. 8.27.02 – Middleton (Providence), Demo @ Skater Island
Wed. – Philadelphia, In-store @ Elite, street skating
Th.8.29.02 – Berlin, MD Demo @ Exodus Skatepark
Fri. 8.30.02 – DC (Fairfax, VA) – Demo @ Skate Nite
Sat. 8.31.02 – Pittsburgh Demo @ Waterfront Skatepark
Sun. 9.1.01 – NYC – Demo @ Chelsea Piers – finale event