Board-Trac Launches 2000 Skateboarding Study

Board-Trac has announced the availability of its Skateboarding 2000 study. This study examines brand preferences, ’core-sports and crossover-sports participation, and shopping habits, in addition to what influences the buying decisions of skateboarders age twelve and older. The study looks at current skateboard brands owned, number of boards owned, favorite apparel brands, and other areas of consumer preference.

The survey also addresses pricepoints for both hard and softgoods, where purchases are made (retailer, catalog mail order, or Internet), influences that drive brand-purchasing decisions, and other information designed to provide manufacturers, retailers, and other organizations insight into this rapidly changing market. New to this year’s survey is examining skateboarders’ usage of the Internet. Areas of concentration include time spent on the ’Net, what they do once they’re there, and details on shopping versus purchasing.

In addition to skateboarding, Board-Trac also offers studies on snowboarding and wave riding (surfing, wakeboarding, and body boarding). And new for 2000 is the Board-Trac Retail Study, a groundbreaking study conducted in conjunction with ASR, which looks at brands and brand-buying decisions by retailers and their motivations and criteria behind those decisions. For more information about Board-Trac, visit