SUPERbrand Apparel announced today the addition of Chocolate Skateboards Pro, Chris Roberts to the team. The Malibu native joins Am John Motta as the second member of the skateboarding team for SUPERbrand Apparel, which launched its first Collection in June.
Known for his unique blend of seemingly effortless and technical skating, Roberts’ laid back style makes him a great fit for SUPERbrand Apparel. Among other highlights, his video parts in Transworld SKATEboarding’s 2006 release “A Time to Shine” and Chocolate Skateboard’s “Hot Chocolate Tour” are true testaments to Roberts’ influence on modern skateboarding.
“I’ve known Chris for years and he’s one of my all-time favorite humans,” said Tony Larson, Creative Director for SUPERbrand. “Everything has already been said about how good he is on the wood plank, but you can’t say enough about how great of a person he is. I think the best is yet to come from Chris!”
Look for the Brand to support Roberts with regular web-updates as he films for the upcoming Chocolate video. Fall 2011 will bring further exclusive content and the debut of Roberts’ signature apparel pack.