Element Skateboards announced the expansion of its brand into the footwear category. A full line of Element shoes will be launched at the Actions Sports Retailer show in California in September, and will be progressively released to the company’s international markets thereafter.
“Shoes have always been on our agenda, said Element Founder and President Johnny Schillereff. ” We feel that the time is now right for Element to enter this category. The line has been in development for some time and we are looking forward to bringing it to the market. Shoes are a natural extension to the Element brand and we will focus on delivering a fresh approach in design, functionality and performance.
The line will reflect Element’s core beliefs in product development for skateboarders and follow in the footsteps of its success in hardgoods and apparel.
MJ on Bones Swiss
Bones Swiss bearings is proud to have Marc Johnson on the team completing the Tilt Mode/Swiss subdivision with skate brethren Louie Barletta, JerryHsu, Caswell Berry, Colt Cannon and Jose Rojo.
MJ joins Bones Swiss’ large group of diverse rippers like Cairo Foster, Rick McCrank, John Cardiel, Tim O’Connor, Jason Lee, Jeremy Wray, RaymondMollinar and many more who all roll on the most coveted and best skateboard bearings ever.