For the second year in a row, Etnies is proud to announce our involvement in the Plea For Peace/Take Action tour, presented by Asian Man and Sub City, in partnership with the Plea for Peace Foundation. Plea For Peace is currently one of the few concert series to combine relevant music and entertainment with a strong social agenda.

The Plea for Peace/Take Action Tour has partnered once again with the Kristin Brooks Hope Center and named it as its beneficiary. The Hope Center is a non-profit organization that manages the National Hopeline Network 1-800-SUICIDE, the country’s first and only national 24-hour hotline for suicide prevention.

This year’s line-up includes Jimmy Eat World (on select dates), Thursday, The International Noise Conspiracy, Cursive, Promise Ring, Cave In, Snapcase and Le Tigre. It kicks off September 13th in Massachusetts at the annual Skate Fest Weekend, and then continues on to 38 cities across the country, wrapping up October 28th in Virginia.

Last year’s tour was phenomenally successful. Not only did the tour communicate directly to over 30,000 fans, but an unprecedented 60,000 CD samplers, along with other tour merchandise, was sold. The Hope Center charity angle involved the audience like nothing else before. Tables set up at each venue drew in kids to get information and seek advice and gave them a more meaningful connection to the Plea for Peace/Take Action Tour. With the help of the audience, the tour raised $34,000 to support the Hope Center’s national suicide hotline service.

For more information on the tour and to check out a full line-up and schedule, go to www.takeactiontour.com.