With 5,000 displaced individuals living in the 52 square blocks of Skid Row, the etnies team celebrated the spring holiday in the streets serving those in need on Friday. As a part of the Los Angeles Mission's 2014 Easter Event, the etnies employees and team riders took the day off work to prepare food, serve it and give shoes to 2,000 locals. This year marks 40,000 pairs of etnies shoes donated to those living in these streets since it started in 1998.
etnies' team riders Cairo Foster, Nick Garcia and David Reyes joined etnies' Owner and CEO Pierre-Andre Senizergues at the event.
"For us, it's more than giving out 40,000 pairs of shoes,” says Pierre-Andre Senizergues, Owner and CEO of etnies. "It’s 40,000 times that we've been able to connect with a person to let them know that we care and that we hope that they will find a way back on their feet. It's so important for the homeless to have comfortable and durable shoes to wear each day, but it's even more important that they know they are part of a community that wants them to succeed."