The practice of lining up for shoes outside the store on the sidewalk in the wee hours of the morning hasn’t occurred in some time, but it was alive and well at the opening of the brand new SUPRA NYC store located at 4 Prince St. in the heart of SoHo. People started camping out shortly after 3 a.m. the night before and, by opening, the line of SUPRA fans stretched all the way down the block. And for good reason: the brand new, 850-square-foot location offers U.S. consumers, for the first time ever, the ability to experience the full breadth of the SUPRA line of products all in one place. Read more here.

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