The Ford Ranger pickup truck will reinforce itscommitment to young buyers by sponsoring the 2000 and 2001 VansTriple Crown Series. The contract was officially signed today in Santa FeSprings, California, at the Vans corporate headquarters.
The Vans Triple Crown Series is comprised of the three top championshipevents in the sports of skateboarding, surfing, wakeboarding,snowboarding, freestyle motocross, supercross and BMX. The Vans TripleCrown Series are among the most respected events in the CoreSports(TM) industry today and will be held at a variety of venuesthroughout the United States and Canada during 2000 and 2001. TheVans Triple Crown Series offers over 1.9 million dollars in prize purses -the largest in the history of these sports.
Ford Ranger will sponsor eighteen events, including title sponsorships ofselected snowboarding and wakeboarding events. The snowboardingevent, the Ford Ranger North American Championships will be held inLake Tahoe, California February 24-27, and the wakeboarding event, theFord Ranger Pro, will be held in Pensacola, Florida with date TBA.
“Being the title sponsor of the snowboarding and wakeboarding eventsprovides the perfect opportunity to showcase the capabilities of the FordRanger,” said Drew Cook, Ford Ranger Brand Manager. “In addition, wewill have the Ford Ranger integrated into the various sporting activities atthe Vans Triple Crown events.”
Ford Ranger will be part of the street course during the skateboardingevents, allowing riders the opportunity to skate over the truck while the”Ford Ranger Biggest Triple Crown Wave Photo Contest” will be heldduring the Vans Triple Crown of Surfing on the North Shore of Oahu,Hawaii. The winner will receive a $10,000 prize for the best photo of thebiggest wave. Another photo contest awards $5,000 to the photographerwith the best picture of a pro male snowboarder jumping over the FordRanger as part of the Big Air jump at the Vans Triple Crown ofSnowboarding.
Internet links from www.vans.com and www.ford.com will provideInternet users with special opportunities to get involved in the Vans TripleCrown Series and win Ford Ranger prizes.
“Ford Ranger is a great match for young men and women who are intoCore Sports(TM),” said Cook. “These people need a truck that can getthem and their gear to the most remote regions, handling the toughest ofterrain.”
Ford Ranger, America’s best selling compact pickup for the past twelveyears, offers many configurations to satisfy the demands of the activeconsumers lifestyle. With 4X2, 4X4, Regular Cab and SuperCab options,standard power brakes, 1,589-lb maximum payload, speed sensitive wipersand stylish good looks, the Ford Ranger is ready to take on anyadventure. In addition, a protective safety structure helped Ranger achievethe highest overall government crash test ratings among compact pickupsin 1999.
“We are excited to have Ford Ranger as a sponsor of the Vans TripleCrown Series,” said Jay Wilson, Vans’ Vice President of Global Marketing.”Ford Ranger represents quality, innovation and performance–exactly thecharacteristics of Vans and the people engaged in Core Sports(TM).”
Ford Division, the largest automotive marketing sales division in theworld, has been the top-selling U.S. car and truck brand for the pastthirteen consecutive years. In November of 1999, Ford sold itsthree-millionth vehicle, reaching that milestone earlier than ever before.Celebrating its 50th anniversary, Ford Division is home to thirteenproduct lines, including: the Ford F-Series pickup, the number one sellingpickup in the world; the Ford Explorer sport utility vehicle, the top sellingSUV; and the Ford Mustang, which will be celebrated on a U.S. postagestamp this year as an American icon.