After sponsoring Chaz Ortiz and the recent Tampa contest, Gatorade continues its support of skateboarding by becoming the title sponsor of this year’s Free Flow Tour. If you’re unfamiliar with the contest series, the press release is below.
ALLI ANNOUNCES PARTNERSHIP WITH GATORADE AS TITLE SPONSOR OF ENHANCED FREE FLOW TOUR
Partnership includes unparalleled grassroots programming, launch of Gatorade Winter Free Flow Tour in January 2010 and FUEL TV content deal
Alli, the Alliance of Action Sports, today announced Gatorade has signed on as the title sponsor for the Free Flow Tour. Gatorade will support the summer Free Flow Tour series.
In the coming months, Gatorade will work hand-in-hand with local skateparks and skate and BMX shops
to elevate activation at the close to 50 Free Flow Tour summer events, which will enhance the overall
experience for participating riders at each stop along the Tour. Gatorade will also implement a legacy
program at each skatepark as part of this grassroots effort.
In addition to the grassroots program and Tour-wide entitlement and category rights, Gatorade and Alli
have partnered with FUEL TV on a Gatorade Free Flow Tour content play. Alli and Gatorade will create
three original half-hour programs across summer and winter to air on FUEL TV, and FUEL TV will provide
exposure and promotion across their network and online platform.
“My pro skating career got a jump start from the Free Flow Tour,” said Chaz Ortiz, 2007 Free Flow Tour
Skate Park champion and 2008 Skate Park Dew Cup champion. “It’s great Gatorade is joining with the
Free Flow Tour to support the growth of action sports and provide kids with a path to achieve their
dreams of being a pro athlete.”
Also launching will be the Gatorade Free Flow Tour website, which joins the Dew Tour, Winter Dew Tour,
King of Wake, Lucas Oil AMA Pro Motocross Championship and Maloof Money Cup within the
Allisports.com family of sites. The Free Flow Tour website will include up-to-date information on upcoming
Free Flow Tour events and results as well as video highlights and original programming from both
summer and winter events.
The Free Flow Tour is the official amateur series of the Dew Tour and the Winter Dew Tour and provides
amateur athletes the prospect of professional sponsorship and recognition by the pros. Previous Free
Flow Tour winners include reigning skate park Dew Cup champion Ortiz, who is now among the
Chaz Ortiz, nollie back bigspin at the 2009 Tampa Pro.