Genetic Set To Launch

Genetic shoes, a new shoe company based in Golden, Colorado and backed by Airwalk is gearing up to launch their line of shoes at the ASR Trade Expo is San Diego. This new start-up operation will debut four different models including a Bucky Lasek pro shoe and is offering their product line to ’core stores exclusively. Currently the team is comprised of Lasek and Canadian am Ryan Smith. Alter, Alley, Lasek GS-1, and Wrex are produced in four colorways each and are manufactured from 100-percent synthetic and mesh uppers with a reinforced abrasion-resistant ollie area. Each model incorporates either forefoot and heel gel cushioning or air-bag systems and feature EVA or PU midsoles. Genetic has already assembled an army of eight regional road reps to handle retailers, so interested shops can call 1-800-914-8702 for more information.