IGNITION, ACTION SPORTS LIFESTYLE MOBILE CONTENT SERVICE LAUNCHES.
Ignition is the first action sports lifestyle specific mobile content company. Ignition offers mobile content from Skate, Surf, Snow, Motocross and BMX direct from brands, athletes, photographers and artists. Ignition will offer unique and relevant action sports content (wallpaper, voice and music ring tones, ring backs, video, games, and premium text messaging) serving the needs of action sports fans and the wireless industry globally.
“One of my main goals in co-founding Ignition is to provide the industry with the ability to offer mobile content in a way that properly represents action sports and the lifestyle. says Ignition partner Danny Way.
Ignition’s initial soft launch encompasses content from brands including: DC Shoes,Vans, Plan B, S&M Fit Bike Co, Props and Road Fools, …Lost, Vestal and others. Ignition launches February 2006 at ignition.tv and is also available to all wireless carriers.