TransWorld SKATEboarding Business
April 2003 – Volume 14 #5

Usuals

Message From The Editor
Perhaps the best way to deal with a recession is to embrace it.

Tim’s Biznass Sense
Tim’s two cents on marketing and gimmicks.

Legal Tips
Matt Miller and Victoria Shank address puffery.

IASC Update
Those thousand miles.

IASC Meeting Summary

Focus on expense control
There’s a new business model for skateboarding.

Biz Buzz
New videos, skatepark expo, and more.

Shoe Box
Zoo York and Alphanumeric have shoes.

Ten Shops, One Question
How do you promote your shop?

Unusuals

Girl Goes Solo
Girl Distribution’s open house stirs a healthy buzz.

Heavy Hitter Advertising
Shoe companies are the first to try, and it’s working.

The Power Of Words
Extreme marketing, extreme investing, extreme surveillance.

ASR Perspective
Kevin Flanagan gives Skate Biz his take on things.

I Want My P.O.P.!
The purpose of point-of-purpose propaganda

Tampa Am Turns Ten
Brian Schaeffer discusses the importance of Tampa Am.

The Shop Deck Dilemma
Good, bad, or a necessary evil?

Cashing In On God
Using God to sell skateboards is hardly uncommon.

Bayview Rumble
Deluxe’s trade show was a fresh twist on an old standard.

Tico Skate
Skateboarding in the jewel of Central America.

Heart In Dayton
Retailers flock to Midwest open house during worst snowstorm of winter.