Skate legend, Entrepreneur, and Streetwear Icon Joins IVI Roster

IVI today announces the addition of Keith Hufnagel as a brand ambassador. Keith joins Rob Dyrdek and Carey Hart in partnering with the new sunglass brand.

IVI,created through the combined vision of founders Rob Dyrdek, Pete Fox, and Jerome Mage, bridges the gap between action sports/street cultures and luxury eyewear. Featuring timeless styles with modern applications, premium materials and exclusive use of ZEISS sunlenses, IVI has sought ambassadors that represent the brand’s concept.

“For a new brand, IVI has built a solid foundation based on quality product.  The style, lens clarity and fit and finish of the frames are all done really well.  I’m looking forward to collaborating on the design process.” Keith Hufnagel.

A new IVI frame designed by Keith will be released in the Spring 2013 IVI sunglass range.