Ambiguous Clothing gets a fresh start
Santa Ana, CA – June 15, 2009 – Ambiguous clothing announced the launch of its new website today on the heels of a complete company re-launch in the first quarter of 2009. The new and improved site for the brand will feature constant updates on the company and team riders, related news and events, photo blogs and a full online catalog of the most recent apparel collections. The site will also feature the official Ambiguous HD online video zine which showcases the art, collections and happenings of Ambiguous’ friends and family.
With this new website launch and the recent re-launch of the brand, Ambiguous clothing has positioned itself as a major player in the action sports/lifestyle category. While it remains devoted to board sports and street culture, Ambiguous designs clothing that transcends these lines and appeals to many consumer demographics beyond the action sports category. The re-launch has given the company a fresh start and a new opportunity to take the creativity Ambiguous is known for to the next level.
As the new website details, the Ambiguous team has built a tremendous legacy of creativity in the market, and the focus on street culture and art will continue to be an important component of the line. “We want to continue this legacy and create a line that is unique and forward as well as offer solid, consistent sellers,” says Ambiguous President David Patri. “Collaborating with photographers and artists is key to keeping it fresh and on point. I am committed to throwing off the limitations that have been put on the brand in the past and our website will be a great medium to showcase the various layers of Ambiguous.”