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New Era Signs as Presenting Sponsor of the 13th Annual TransWorld SKATEboarding Awards Show

Carlsbad, CA —TransWorld SKATEboarding, the world’s largest and most respected skateboard magazine, announced today that New Era Cap Co. has signed on to be the presenting sponsor of the 2011 TransWorld SKATEboarding Awards Show. The 13th annual red carpet event is the sport’s biggest night of the year, bringing the top skateboarding pros together for one night to celebrate the year’s most outstanding riders. The 2011 TransWorld SKATEboarding Awards will be held at the Avalon Hollywood in Hollywood, California, on Wednesday, May 18.

Hosted by Brian Schaefer, the 13th Annual TransWorld SKATEboarding Awards presented by New Era will honor the sport’s top pros in nine different categories, as well as premiere TransWorld SKATEboarding’s 23rd film, Not Another TransWorld Video, starring Nestor Judkins, Wes Kremer, Mike Anderson, Shane O’Neill, and Theotis Beasley.

“2010 was another monumental year for skateboarding, and once again we’ll be honoring the ones who’ve left a permanent mark. And this year’s video lineup speaks for itself. This year’s Awards Show is gonna be big.”— Ben Kelly, Editor, TransWorld SKATEboarding

As the presenting sponsor, New Era will produce custom TransWorld SKATEboarding Awards hats for all the night’s presenters and nominees. A handful of lucky skateboarding.com website visitors will also have a chance to win one of these limited-edition New Era caps.

During the show, New Era will also present the Readers’ Choice award, voted on by TransWorld SKATEboarding readers.

“New Era and TransWorld SKATEboarding have had a solid partnership since 2004, and as the relationship has evolved so has the level of commitment from both sides. Further integration into a premium and widely known event like the TransWorld SKATEboarding Awards mirrors New Era’s continued growth within the skate market and will continue to celebrate some of the world’s best athletes while helping take the TransWorld SKATEboarding Awards to the next level.”Braden Dahl, New Era Cap Co.

The 13th Annual TransWorld SKATEboarding Awards presented by New Era is supported by additional sponsors, including Red Bull and Skullcandy.

For special referral rate room accommodations (between May 16–18), you can contact The Roosevelt Hotel, Hollywood, CA, at 1-800-950-7667 and request the TransWorld SKATEboarding Awards rates no later than May 16 (rooms are limited and the special discounted rates are based on availability).

For more information on TransWorld SKATEboarding and 13th Annual TransWorld SKATEboarding Awards presented by New Era, visit skateboarding.com.

About TransWorld SKATEboarding

TransWorld SKATEboarding, published by Bonnier Corp., has been the largest, most respected skateboarding magazine in the world for over 25 years. Delivering the most innovative photography and cutting-edge editorial, TransWorld SKATEboarding offers readers an inside look at skate culture through news, product reviews, and in-depth profiles of the world’s top skateboarders, both in print and online at skateboarding.com .

Bonnier Corp. (bonniercorp.com) is one of the largest consumer-publishing groups in America and is the leading media company serving passionate, highly engaged audiences, through 50 special-interest magazines and related multimedia projects and events. Bonnier Corp. is the US division of the Bonnier Group (bonnier.com), a 200-year-old family-owned media group based in Sweden with business operations in 25 countries.

About New Era Cap Co., Inc.
New Era products have been a canvas for consumers to showcase their individuality and personal style for over 90 years. With billions of headwear styles, it’s best known for being the official on-field cap for Major League Baseball as well as creating the iconic 59FIFTY fitted cap. New Era continues to be a lifestyle brand of choice not only with their headwear collections, but also accessories and apparel lines for men, women, and youth. The Company is headquartered in Buffalo, NY, operates facilities in Canada, Europe, Japan, and Hong Kong, and is a Participating Company (PC) of the Fair Labor Association. For more information on the brand, visit neweracap.com.