Oakley x Supreme

Old is the new new. Cop ’em while you can…

In 1975, Jim Jannard started Oakley in his garage lab with $300 and the idea of making products that work better and look better than anything else out there. His first success came in the form of a new motorcycle hand grip with a unique tread and rider-friendly shape. Top pros took notice of the product’s “Unobtainium” material that actually increased grip as the rider sweats. Next up for the motocross market was Jannard’s wildly successful O Frame goggle, with its lens curved into a perfect arched cylinder to give riders a clear and wide peripheral view. Many versions of eyewear followed and today, world-class cyclists such as Greg LeMond, Lance Armstrong, and Scott Tinley demand the performance and protection offered by Oakley products. www.supremenewyork.com