The announcement finally came from Paul Rodriguez today after months of waiting: His new board company is called Primitive with himself as the sole pro and Carlos Ribeiro and Nick Tucker as ams. Check the Primitive site for more info.
“For more than 17 years, skateboarding has been my passion and my life. To create my own board brand and have a chance to be a part of skateboarding beyond just being a pro skater is a dream come true. So after nearly 10 months of silence, I’m excited and proud to announce the arrival of Primitive Skateboarding and introduce our amazingly talented team riders, Nick Tucker and Carlos Ribeiro. Thanks to all of you for the continued support and I hope you enjoy what’s to come!”—Paul Rodriguez

The Primitive team. Photo: SUL