DC’S PJ LADD MINISITE GOES LIVE AT DCSHOES.COM
LAUNCHES ‘PROJECT GRANITE’ CONTEST TO COINCIDE WITH PROJECT

To coincide with the release of the PJ Ladd Signature Model—The PJ S LX—DC has launched its PJ Ladd minisite at dcshoes.com/pj. The site features exclusive content only available from DC, including a never before seen PJ Ladd video, photos, technical shoe info, and downloadable content.

To introduce the PJ S LX and the site, DC presents ‘Project Granite’, a global online skate contest hosted on theberrics.com. Every Tuesday, beginning March 17th, for three weeks, DC and PJ will takeover theberrics.com, where PJ will showcase a new trick on a solid granite ledge, the same ledge that is featured for all his ads and video. After being inspired by PJ, Berrics audience members must film and submit footage of themselves skating, and a winner will be picked by PJ each week. After three weeks and three tricks, the person that sends in the best footage of themselves will be picked by PJ and win the actual granite ledge.

Using performance as a base for design, the PJ S LX features DC’s standard technical skate features, plus a high-density molded foam collar for amazing heel fit, a lightweight midsole for support, and ultra high-quality full grain leather on the upper. It’s also the first DC shoe to feature dual gel insoles with a 180-degree heel airbag, giving it an unparalleled level of comfort and protection.

The PJ S LX is available in two limited edition colors, rust brown and black, and is now available only at select skate shops worldwide. Check out the PJ Ladd Signature Model online at DC’s minisite dcshoes.com/pj.