SUPRA has appointed Prodigy as an official Brand Ambassador. The infamous and influential hip-hop artist has been a friend and ardent supporter of the footwear company for many years and SUPRA looks forward to partnering and collaborating with Prodigy for many more years to come.

To kick off the collaboration with its new ambassador, Prodigy will take over SUPRA NYC, the New York City flagship store, today, July 3, to celebrate the release of his new album H.N.I.C 3. The brand new album will be available for purchase and Prodigy will be signing copies at SUPRA NYC from 3-5p.m. The first 50 people to arrive at SUPRA NYC on Tuesday will receive free SUPRA x H.N.I.C. 3 T-shirts.

SUPRA NYC is located at 4 Prince St., New York, NY 10012.