San Francisco, California-
parking lot, with company Owner Steve Van Doren flipping the burgers. Pabst Blue Ribbon and Red Bull sponsored a lounge area for beverage consumption and resting in the shade.
Deluxe distribution offered a complimentary shuttle service throughout the weekend between the Bayview Rumble event and its warehouse, where a number of events were scheduled throughout both days-including a half-hour window of opportunity for crowds to show up and get in the Krooked video. The big scene idea was conjured by Mark Gonzales himself, who was also seen spray-painting hoodies and sweatshirts for crowds o f fans.
And the crowds came from everywhere. In fact, Podium distribution even sponsored a bus transporting 50 retailers from Southern California up to San Francisco for the weekend. They arrived and headed straight to a party at Pop’s, a local watering hole in The Mission. The next evening after the Skater Of The Year and King Of The Road vid Throngs of people enjoying free-flowing, complimentary Pabst Blue Ribbon and Red Bull filled the parking lot of High Speed Productions-publishers of Thrasher and Slap skateboard magazines-for its second-ever anti-trade show event on August 30 and 31.
Nearby, both Deluxe distribution and Street Corner distribution held a weekend-long open house at their headquarters. Over 200 retailers and 42 companies attended the weekend-long event, which lasted until the morning of the second day, when hung-over exhibitors began tearing down their display booths hours before the show was scheduled to end.
Vans held a two-day-long barbecue in the Rumble eo premieres, raging crowds returned to Pop’s. A more mellow, yet equally huge crowd attended an art opening at the gallery on Minna Street.
Matt Anderson and Alex Cock of European Distributor New Deal UK, traveled from London, England to attend the Bayview Rumble. Already planning to attend ASR in San SKATE.
Erica Yary, marketing assistant for Chino-based Active Ride Shop and Mailorder, is really happy with the way the show turned out: “I liked the fact that it was mostly skateboarding.”
Lindsay Byrnes, marketing director at High-Speed Productions, played an instrumental role in organizing the weekend-long event. “The show was insane-it went really well,” she s Diego the following weekend, they changed their schedule around the San Francisco event. “It’s pretty cool to see so many companies over here,” says Anderson. “It’s a real different vibe to what we see at bigger trade shows.”On Sunday morning, Deluxe featured a “World’s Best Shop Owner According To Mr. Frank Gerwer” skateboard contest in the parking lot, where some obstacles were set up to skate. A Sunday afternoon event included a Battle Of The Bands between Tony Trujillo’s band, U.S.S.R., and Nate Jones’ band, Bogwans. The crowd judged U.S.S.R. the winner, and the promotional flyer for the event suggested “it could get ugly,” which, fortunately, it didn’t.
Street Corner Distribution offered a complimentary breakfast both mornings and an open bar all weekend in addition to a handful of scheduled events, including autograph signings and a 100-dollar game of ays. “Everybody that I’ve talked to has said they’d come again.
“Everybody did this. We just provided them with a place, but it’s the retailers and companies who did it themselves. They all showed up because they wanted to. Not because they paid to.”
Clearly a huge benefit for the companies present was the way High-Speed offered them the space. “All companies that advertise with Thrasher and Slap can exhibit here for free,” says Byrnes, adding, “High-Speed is neutral territory. Everybody was going to have open houses, but basically Thrasher and Slap wanted to do something more for our advertisers and say that you can just come here and be a part of it.”
IPath footwear was also in attendance. “It’s cool that everyone is having such a good time,” says IPath Marketing Director Travis Matsdorf.
Mike Pagge is the promotions and marketing manager at San Diego-based Tum Yeto. “Just the opportunity to hang out and meet so many of the shops rules,” he says.”The biggest point that I want to make is that you don’t have to put a lot of money into a trade show if you don’t want to. You can do it yourself,” says Byrnes.
Active’s Yary is quick to agree: “It wasn’t just a bunch of crap. It’s mostly just good times and skateboarding, and that’s what matters the most. That’s what this industry is all about-skateboarding. I’ll definitely come again.”