Shoe Company News October 1998

A year after DC Shoe Co. built the Superamp that Danny Way flew 16.5 feet over, Etniesassembled three of its athletes in the California desert for the Etnies Triple Jump. In August skateboarder Brian Patch, BMXer Mike Escamilla, and motocrosser Mike Cinqumars completed simultaneous jumps that stacked them in midair for a photographic moment. Launching from separate jumps, the three athletes soared along their respective tangents at different heights to crisscross within just a few feet of each other, forming a sort of split-second extreme sandwich. After some trial runs, the timing was perfected and they managed to align themselves three times. While no serious injuries were incurred, all three athletes piled on their last jump, erasing any notion that they would ever try it again. The footage was featured at the Sole Technologiesbooth at the San Diego ASR Trade Expo in September and will appear on Fox television and in various Etnies print ads.

Etnies was excited to announce that Women’s Street World-Champion Elissa Steamerhas joined the Etnies team. Steamer is the first woman to be added to the Etnies roster.

At ASR, Sole Technologies introduced its new shoe lines for éS, Emerica, and Etnies. The new Emerica line features three categories, each type designed with different levels of support, cushioning, and board-to-foot contact. Also new from Sole are the athletically inspired éS and casual Emerica apparel lines.

Since March, viewers of MTV and espn2 networks have witnessed the latest Vanstelevision ad campaign, which like the print campaign features surf, skate, and BMX footage from the past 30 years. The theme of the campaign traces Vans’ longtime involvement in alternative sports. The skate spot features footage of skateboard legend Stacy Peralta, some of the music that has inspired skaters over the years, and closes with the slogan “The Soul Remains The Same.”

The Vans Triple Crown Of Skateboardingseries of pro contestsand the Vans Warped Tour collided in August for a joint bash in Asbury Park, New Jersey. With over 15,000 people in attendance, Tony Hawk and Willy Santos won the vert and street events respectively, while Bad Religionand Rancidprovided the dance music on the Warped Tour main stage.

Viewers of Comedy Central‘s popular South Parkprogram were witness to a new Airwalkcommercial featuring team pro Geoff Rowley. The nightmare scenario depicts Geoff locked in a toilet stall with an overflowing commode. As the stall fills with water, Rowley removes his sneakers and holds them over his head as the water level rises. After the water subsides, the drenched Rowley is relieved that his shoes were spared.

Recs Shoesintroduced its new line at the ASR Trade Expo in San Diego. The new line consists of four volume shoes and four pro shoes, including the Adam McNatt, Pat Duffy, Mike Crum, and Fred Gall. The new Recs line includes features like PU midsoles with shock-absorbing gel pads and PVC windows in the heel, split-leather and NDQ nubuck uppers, dual-lacing systems with hidden eyelets, PVC tongue logos, TPR heel logos, 3M reflective piping, and silicone-injected tongues.

The Recs design team is headed by Rob Mars. The new Fred Gall shoe was codesigned by Jamie Story, and Quy Nguyeninspired the design of the Recs Dash shoe. For more information, contact Dan Opyc at Recs at: (714) 642-7327. Or visit the Recs Web site at: www.recsshoes.com

Cairo Fosterhas joined the Adiopro team, which includes Jamie Thomas, Tony Hawk, Jeremy Wray, and Steve Berra.

The DVS Shoe Co. team, consisting of Jeron Wilson, Sean Sheffey, Gabriel Rodriguez, Keenan Milton, and Chico Brenes, is currently on its first Euuropean tour. The sixteen-day tour will travel to Portugal, France, Belgium, Germany, and the UK.