ISM Community & ASR Present:  Sk8ology:  An Art Deck Collective.

Over 170 artists from the fine art and skateboard communities have generously contributed their talents to the largest ever original art on skateboard decks showing.  Sector 9 manufactured the decks (or canvases) specifically for this event.  After gallery showings at both the Action Sports Retailer trade show – September 4th-6th at the San Diego Convention Center , and Surf Expo – September 12th-14th in Orlando , these original works of art will ultimately be sold at auction to support several worthy non-profit organizations:  www.ismcommunity.org and www.nowthatyouknow.org

“Skateboard decks are such a great medium for expression both physically and as a graphics instrument.”  says Mark “Schmiddy” Schmid of www.sk8ology.com  Sk8ology manufactures museum quality fixturing for high end skateboard decks.  Schmiddy, who spends much of his time putting up collections of boards for professional skaters and their deck companies, says “Every time we bring a skateboard deck up off the ground to eye level in an aesthetically pleasing way we bring joy to the viewer….this isn’t a business, it’s a movement.”

Contributing artists for the ISM/Sk8ology Collective come from a wide variety of backgrounds.  Skateboard industry veterans Ben Horton, Andy Howell, Jason Lee, Chris Pastras,  Nathan Pratt, Danny Gonzalez, Steve Cabellero, Craig Stecyk, and Louie Barletta produced an incredible collection of works using many different processes while world famous graffiti artists like Slick & Brisk stayed strong within their realm of expertise.
Andy Howell, whose company Artsprojekt.com is revolutionizing the quality of graphics for skateboard decks had this to say: “As a pro skateboarder, I always considered skateboarding a fine art.  As an artist I see the skateboard as a canvas.  Throughout my life & career art and skateboarding have been my primary form of expression and I’m passionate about being able to cross pollenate the two worlds.”

NK Nkirote Mbaya, Founder of Now That You Know, had this to say:  “It is wonderful that the world of skateboarding and art could collaborate to help girls stay in school in third world countries.  In Kenya , the cultural motivation is to educate boys.  The subsistance living standard of most families all but rules out education for girls even though, statistically, the societal ROI is highest when girls stay in school and become educated women.  Thank you ISM, Sk8ology, ASR, Surf Expo, Sector 9, & TWS for supporting our cause!”

Mike Shinoda, of Lincoln Park , was kind enough to produce one of his art decks while in the middle of touring this summer.  All of the decks will be available for purchase via auction through the link at www.ismcommunity.com or www.sk8ology.com