Sony today announced the signing of both Chris Cole and Tom Asta to the newly founded PIIQ headphones team.
“(“[peek]”) headphones are the result of a massive design initiative within Sony. It brings industry leading sound engineers together with tastemakers, artists, musicians and athletes. The product is a collision of meticulous, high-octane design from Tokyo and a splash of US flavor to balance the look. Compromise is not an option. It's all about bringing the rawest sound with a fresh dose of style.”