Summer Of Cicada, new Mark Nickels film

Mark Nickels is finishing up a new video out in DC. “I made it just to throw a party, No other reason at all. There will only be two showings. It’s more a homies type video with all my friends. It includes footage from of all the Pit Crew guys, Tyler Tufty, Brian Tucci, Dave Mayhew, Jack Curtin, and a few others. It is the feel good video that happens every 17 years. I want people to just come out and get their party on.” 

www.dcnine.com for venue info. Mark is also going to be helping Chris Hall on his video. “It is starting to take shape. Chris is breaking himself out here for it. It is gonna be dope.”

We’ve all known for a while but here’s the official press release from Reebok

REEBOK RIPS INTO THE SKATEBOARDING WORLD

In a Company First, Brand Lands Skateboarder Standout, Stevie Williams

Known in skate circles as one of the greatest street skateboarders of all time, Stevie Williams is the newest member of the Rbk family. Broadening the brand’s reach into the skate culture most heavily prevalent on the West Coast, the multi-year partnership will include an extensive line of skateboarding footwear and apparel called DGK (Dirty Ghetto Kids). DGK is a brand extension of William’s skateboarding decks. This new collaboration with Williams marks the first time that Reebok has had a professional skateboarder on its athletic roster.

Featuring the elements of a true skate vibe, the footwear and apparel collections will reflect Stevie Williams’ unique style and flavor. The collections will launch next fall and will be available in select skateboard shops and other footwear stores nationwide. Stevie Williams and Reebok are currently developing an integrated global marketing and grassroots campaign to promote DGK.

“Stevie represents the type of authenticity and individuality that Rbk stands for, said Reebok’s Chief Marketing Officer, Dennis Baldwin. “The sport of skateboarding continues to become more and more important to today’s youth and Stevie’s particular style fuses genuine street credibility with world class athleticism. Reebok is excited to be participating in skate culture and Stevie is the ideal partner for our new endeavor.

“Skating is what I do, it’s who I am and Reebok recognizes that, said Williams. “It’s cool to be part of the same team as artists like Jay-Z and ballers like Iverson who just get out there everyday and do what they do best.

Williams has often been referred to as the “Allen Iverson of skate. A South Philadelphia native, Williams grew up on the streets, skating in the city’s famed Love Park with dreams of turning pro. Today, Williams’ dream has come true and he now spends his time perfecting new tricks in Los Angeles. In California, Williams has found himself leading the sport-wide change in skateboarding towards street skating. Unlike traditional vert skating with it’s organized half-pipes, Williams street style is an aggressive combination of challenging stunts and technical moves on the board

Reebok International Ltd., headquartered in Canton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport, CCM, JOFA, KOHO and Greg Norman Brands and footwear under the Polo Ralph Lauren Brand. Sales for 2003 totaled approximately $3.5 billion.

Jack Curtin Turns Pro!

After months of speculation from eager retailers, it is now official. As of January 1, 2005 Jack Curtin will be the newest professional added to the DGK family. Jack has paid his dues and then some, and judging by his footage for the upcoming Kayo Corp video, 2005 is going to be a very reputable year. Keep a look out for Jacks first models in early 05. 

Lenny Rivas is now officially the second member on the elite RBK unit. At only 16, Lenny has become a talent that people all over the industry have been pursuing. His ability and style far exceed his age, aand he will have a pivotal role in the future of RBK.  

Wade DesArmo is another name that is on alot of peoples tounges lately. With an shocking performance in the “Top of the World” video, Wade is becoming a household name. He is currently in LA filming for the upcoming Kayo Video, a part which will let the USA know what Canada has known all along.  

For more DGK and Kayo Corp news, check http://www.thekayocorp.com

BUILT TO GRIND BOOK SIGNING — SATURDAY, JANUARY 15, 2004 — ASR

Independent Truck Company & NHS, Inc. in association with ASR, IASC, Thrasher Magazine and High Speed Productions are proud to present The Built to Grind Book Signing.

Saturday, January 15, 2005, 6:30-9:00 PM, San Diego Convention Center Banquet Room 25 ABC.

Independent has assembled a star studded group of team riders and VIPs including some of skateboarding’s biggest legends for this one of a kind event open to retailers, industry, or anyone with an ASR badge attending the show.

Scheduled to appear are Independent’s founders Fausto Vitello, Richard Novak, and Eric Swenson, contributing writer Craig Stecyk III, artist Jim Phillips, and legendary skaters Rick Blackhart, Steve Olson, Steve Alba, Duane Peters, Christian Hosoi, Tommy Guerrero, Ray Barbee, Eric Dressen, Mark Gonzales, Andrew Reynolds, Tony Trujillo, John Cardiel, Geoff Rowley, Bucky Lasek, Colin McKay, and Danny Way. In addition countless Independent team riders and specials guests will be on hand mingling and signing books.

In conjunction with the book signing, a silent auction will be held at the event with a portion of the proceeds benefiting IASC Youth Scholarships which provide scholarships to skate camps for underprivileged youth.

This one of a kind auction includes rare limited prints and proofs from the production of the Built to Grind book, rare Independent artifacts as well as ultra rare sets of Road Rider wheels, a Blackhart wheel and mold set, limited edition posters by Johnny Mojo, and numerous artifacts donated by Thrasher Magazine.

Soft Cover and Limited Edition Hard Cover books will be available for sale as you enter the event; $30 for soft cover books and $100 for each limited edition hard cover. Admission is free but you must have an ASR badge to enter.

Cairo Foster rides for Krux!!

Skateboarding’s most savage street skater just signed up with Krux trucks. Here’s what he had to say:

“I don’t have to do anything to them, I can just put ‘em on and go skate.”
-Roger “Cairo” Foster

“Does anybody NOT love Cairo?”
- Ron Whaley, Krux Team Manager

other recent additions to the team include:
Tommy Sandoval
Silas Baxter Neal
Tony Montgomery

In other team news, Caswell Berry, Louie Barletta, Emmanuel Guzman, Ron Whaley and Windsor James recently went to Hong Kong with a single goal: mondoschralpage.