MINNEAPOLIS (May 14, 2004)–Target Stores announced today that it willdedicate the 2003 Summer X Games vert ramp during the facility1s skate parkGrand Reopening and Media Day on Sunday, June 13, 2004. Target acquired anddonated the ramp to the Magdalena Ecke Family YMCA during its recentremodeling in order to preserve vert riding for future generations. Theday1s festivities will be hosted by Target-sponsored action sports athletesShaun White and Mat Hoffman.
The Grand Reopening and Media Day, which will begin at 1:00 p.m., willinclude a demo by top pro skateboarders and BMX riders, an autograph signingsession and a silent auction featuring items donated by the athletes. Theproceeds raised from the silent auction will be donated to the MagdalenaEcke Family YMCA.
The long-awaited reopening of the Encinitas skate park, which has a hillsideview of the Pacific Ocean and is one of the most photographed locations inthe sport of skateboarding, also will include an open skate session for YMCAmembers after the pro demo. In addition to the vert ramp contribution byTarget, the 33,000 square-foot park will also feature two new concretebowls, including a clover bowl and a kidney bowl, and a 15,000 square-footstreet course.
“Target understands the need for public recreational facilities for actionsports enthusiasts,” said John Remington, vice president, events marketingand communications, Target Corporation. “We1re committed to making apositive difference in this community by contributing something meaningfulto the growing number of skateboarders and BMX riders in the area.”
In recent years, Target has increased its support of the action sportscommunity in a positive and unique way. The sponsorship of the X Games vertramp at the YMCA is part of its commitment to the communities where it doesbusiness and its support of programs that promote the arts, education andsocial services. Nationally, Target, along with its parent company TargetCorporation, gives back more than $2 million a week to communities acrossthe United States.
Target also sponsors some of today’s top professional action sportsathletes, including pro snowboarder and pro skateboarder Shaun White, profreestyle motocross rider Nate Adams, and Team Hoffman, which includes thelegendary Mat Hoffman along with seven of the world1s top professional BMXriders. In addition, Target supports the industry by sponsoring CampWoodward and Woodward West, two of the top training facilities for actionsports and Olympic athletes, and Mat Hoffman1s CFB, a pro-BMX competition.
About Target Stores
Minneapolis-based Target Stores serves guests at 1,249 stores in 47 statesnationwide by delivering today’s best retail trends at affordable prices.Whether visiting a Target store or shopping online at target.com, guestsenjoy a fun and convenient shopping experience with access to thousands ofunique and highly differentiated items. Target Stores, along with its parentcompany Target Corporation (NYSE:TGT), gives back more than $2 million aweek to its local communities through grants and special programs. Sinceopening its first store in 1962, Target has partnered with nonprofitorganizations, guests and team members to help meet community needs.
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