Fallen Footwear and Southshore Distribution proudly announced today that the “Texas Skate Jam For Make-A-Wish” has been re-named “The Johnny Romano Skate Jam For Make-A-Wish”, honoring the 10-year-old ripper who passed away on 9/13/08. Keep reading for the official press release, and rip in peace Johnny!

PRESS RELEASE

FOR IMMEDIATE RELEASE
TEXAS SKATE JAM FOR MAKE-A-WISH RENAMED IN HONOR OF
JOHNNY ROMANO

(HOUSTON, TX) – October 6, 2008 – Southshore Distribution and Fallen Footwear are
proud to announce that the annual “Texas Skate Jam For Make-A-Wish” has been
renamed “THE JOHNNY ROMANO SKATE JAM FOR MAKE-A-WISH” in honor
of 10 yr. old skateboarder who passed away Sept. 23, 2008.

As skateboarding’s largest and most well-known charity event, The Texas Skate Jam has
raised over $400,000.00 for The Make-A-Wish Foundation since its inception and will
continue to raise money for the charity under its new name.

“Damian and I met Johnny in 2005 and felt an instant connection with him. He
was an everyday skateboarder that was facing a life-threatening illness with the
greatest display of courage we’d ever seen. He truly embodied what the Texas
Skate Jam was all about and we’re stoked to have the event continue in his
namesake.” – Jeff Taylor, Event Co-Chairman

“It has been a privilege to get to know the Romano family and I’m thankful for
the opportunity to get more involved with this special event. Johnny has been an
inspiration to us all and renaming the event in his honor will hopefully help keep
that inspiration going.” – Jamie Thomas

“We’re honored and stoked to have Johnny’s name associated with such a great
event.” – Mike Romano, Father

Over 50 top professional skateboarders will travel to Southside Skatepark in Houston, TX
on November 8, 2008 to compete in a series of “best trick” contests to support the cause.
Sponsors of the 1st Annual Johnny Romano Skate Jam for Make-A-Wish include Fallen
Footwear, Southshore Distribution, Zumiez, KR3W clothing, Spitfire Wheels, Zero
Skateboards, XingTea, Southside Skatepark, Independent Trucks, Transworld
Skateboarding Magazine, Thrasher Magazine and Spotlight Productions.
For tickets and general event information, go to http://skateboarder.com/ or

http://johnnyromanoskatejam.com

# # # #

ABOUT MAKE-A-WISH FOUNDATION: The Make-A-Wish Foundation grants the
wishes of children with life-threatening medical conditions in order to enrich the human
experience with hope, strength and joy. For more info, go to http://wish.org

ABOUT SOUTHSHORE DISTRIBUTION: Southshore Distribution is one of the
largest distributors of skateboard hardgoods in the United States. Southshore’s President,
Damian Hebert, is the founder and chairman of the Texas Skate Jam For Make-A-Wish.
For more info, go to http;//skatenet.com

ABOUT FALLEN: Fallen is a footwear and apparel brand dedicated to skateboarding.
For more info, go to http://fallenfootwear.com