Third Annual Mountain Dew Free Flow Tour Dates

THIRD ANNUAL MOUNTAIN DEW FREE FLOW TOUR SENDS GRAND PRIZE WINNER TO X-GAMES PRACTICE SESSION WITH THE PROS IN LOS ANGELES

Amateur Skateboarding Contest Series Kicks Off Saturday, May 15th at New Hampshire’s Rye Airfield

Purchase, NY, April 13, 2004-Mountain Dew is excited to announce the highly anticipated third annual Mountain Dew Free Flow Tour, kicking off Saturday, May 15th at New Hampshire’s Rye Airfield, New England’s premiere indoor skateboard park. A grassroots amateur skateboarding contest series, the Mountain Dew Free Flow Tour will bring jam-style contests to 13 top U.S. skateparks this summer. New for this year’s tour is the first-ever Free Flow finals event at California’s Encinitas YMCA Skatepark, bringing together all 39 winners from this year’s tour. World-renowned Mountain Dew Pros Shaun White, Rune Glifberg and Pat Channita will judge the event and choose the top team rider who will go with Mountain Dew to this year’s X Games in Los Angeles and practice with the pros on the competition street course.

“Mountain Dew remains committed to supporting grassroots skateboarding by bringing the Free Flow Tour to communities across America for the third consecutive year,” said John Galloway, Director of Sports, Pepsi. “With the inclusion of the Encinitas finals event and X Games grand prize, the 2004 Mountain Dew Free Flow Tour looks to raise the bar for all amateur skateboarding events.”

Another addition to this year’s event includes the Free Flow Tour Rail Program, in which Mountain Dew will donate a Free Flow Tour rail to each host skatepark on the tour. Each rail will be specifically tailored to the park’s needs and feature an engraved Mountain Dew Free Flow Tour logo. The rails will be installed prior to each tour stop in a ceremony commemorating the event.

2004 Free Flow Tour sponsors include boardsports veteran brands Powell Skateboards and Split Clothing. “Powell is proud to be partnering with Mountain Dew and Split Clothing to sponsor this year’s Free Flow Tour and support amateur skateboarding,” said Michael Furukawa, Promotions Manager, Powell Skateboards.

“We’re excited to be involved with an event that gives back to grassroots skateboarding in communities across America,” said Paul Malina, Marketing, Split Clothing. “With Split’s commitment to skateboarding refocused on top young pros and ams, this event is a great fit.”

The 2004 Mountain Dew Free Flow Tour schedule includes the following dates and locations:

5/15 Rye, NH Rye Airfield
5/21 Newport, RI Skater Island
5/28 Philadelphia, PA Title 10
6/5 Moorestown, NJ Vans Skatepark
6/12 Woodbridge, VA Vans Skatepark
6/19 Orlando, FL Vans Skatepark
6/23 Clearwater, FL 688 Skatepark
6/26 Athens, GA Glowing Rock
7/3 Plano, TX Eisenberg
7/10 Denver, CO Skatepark of Denver
7/17 Phoenix, AZ Phoenix Skatepark
7/21 Milpitas, CA Vans Skatepark
7/24 Ontario, CA Vans Skatepark
7/31 Encinitas, CA Encinitas YMCA, Finals Event (Invite Only)

Schedule subject to change.

Check out www.freeflowtour.com for additional Mountain Dew Free Flow Tour information.

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ABOUT THE MOUNTAIN DEW FREE FLOW TOUR

The Mountain Dew Free Flow Tour is a grassroots, jam-style amateur skateboarding contest series. After its successful debut in 2001, this year’s Mountain Dew Free Flow Tour expects to draw thousands of enthusiastic participants and spectators to each of its scheduled Tour stops. Running from May through August 2004, the Mountain Dew Free Flow Tour lets local up-and-coming skaters from each region compete to potentially earn one of 39 available spots on Mountain Dew’s Free Flow Skateboard Team. Winners will join the ranks of the 79 stand-out rippers from previous years, including Adam Romero (AZ), Chris Mendes (CA), Zach West (TX) and Gabe Peterson (OH). The three overall winners at each Tour stop will receive lucrative prize packages includding a $200 Mountain Dew “Skate Scholarship,” cool gear and apparel from Mountain Dew and Tour partners, and plenty of free Dew. Winners will also compete in a finals event and be featured as Team members on www.freeflowtour.com. Anyone under 18 years of age is eligible to become an official Mountain Dew Free Flow Skateboard Team member. Mountain Dew, Powell Skateboards and Split Clothing encourage local skateboarders from across the country to Show Up. Skate. Get Sponsored.

All competitors will take home Mountain Dew Free Flow Tour giveaways as well as enjoy free Mountain Dew all day. Following each contest will be a post-event party where event attendees can receive autographs from visiting professional skaters, free skate gear and even more Mountain Dew. The party goes down at the custom designed RV that carries the Mountain Dew Free Flow Tour’s four-man road crew from city to city. The Free Flow Tour Road Crew-all accomplished skaters themselves-will stop at retail shops and other skate spots in each region to hang and skate with local kids, telling them about the Mountain Dew Free Flow Tour.

Contest registration forms are available at participating skateparks, skate shops and sporting-goods stores throughout each region and at www.freeflowtour.com. There is a $10 entry fee, and skaters younger than 18 years of age who are not members of the host skatepark must bring a parent or guardian to the event to sign a liability wavier.

Check out www.mountaindew.com for additional information on Mountain Dew’s commitment to the action sports community.

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