Etnies, world class skateboard footwear has joined forces with world renowned photographer Rankin, to devise a photo challenge for young up and coming international photographers.
Four photographers were short-listed by Rankin and Etnies to take part in the challenge, each for their individual style and creative perspective. Each photographer has been set an individual brief to submit shots using limited edition Etnies product with their own unique interpretation.
Rankin and Etnies Art Consultant Pete Hellicar, will select the winner whose work will be featured in a 6-8 page article in the June 2002 issue of Dazed & Confused magazine. Etnies will also work with the winning photographer for their future international advertising campaigns.
All short-listed candidates work will be displayed in the Dazed Gallery at the end of May and will then move to a gallery in Berlin.
This project is a continuation of Etnies commitment to support young creative artists, following a similar concept last year with artist Claire Griffiths.
“It’s refreshing to work with a brand that is investing in the creativity & development of young photographers.”
Pete Hellicar, Etnies comments;
“As Etnies roots are in skateboarding and the creative nuances of urban culture, we felt that it was important to support other creative outlets. Working with photographers is a natural step for the brand.”
The short listed photographers for the concept are;
Ryan McGinley, based in New York who has had several solo gallery exhibitions in cities including Berlin & New York and has just published a book which will be hitting the shelves world wide very soon!
Ryan has worked for several magazines including Vice and The Fader. He was selected for his ability to reflect the wild side of youth in his photography and his anarchic style.
Kenneth Cappello is also based in New York and is a self taught photographer who has shot for many highly acclaimed magazines including Dazed & Confused, Tokion, Fader, Nylon and many more. Kenneth’s photographic style is very raw which perfectly reflects the attitude of skateboarding.
Dirk Seiden Schwan, from Germany is based in Paris and started out working as a photographer’s assistant and has now had his worked published regularly in magazines including Nylon (USA), Crash (France) and Self Service (France).
Dirk has an inherent sense of what will make a photo interesting and his style is packed with energy which is a perfect fit for the Etnies core brand values.
Finally Lisa Byrne originally from Northern Ireland and based in London approaches photography from a fine art background. She has had exhibitions in Belfast and New York and one coming up early next Year in LA. Lisa’s use of colour and abstract eye gives her the ability to make every day objects visually stimulating.