Vans Paints the Los Angeles Sky
High-Flying Gallery Recognizes Local Artistic Talent
Working closely with local emerging and recognized artists that for more than 40 years have inspired Vans’ own shoeand apparel creation, in early 2007 we introduce the Vans Sky Gallery, a series of original artwork displayed on two huge 14′ by 48′ elevated billboards located in Los Angeles’ Fairfax District above Fairfax (near 3rd Street intersection) and Melrose (near Fairfax Ave. intersection) Avenues.
With the assistance of Los Angeles-based art curator Jeremy Kove of Munson Industries Inc., Vans has commissioned six artists including Marco Zamora, Sage Vaughn, Kelsey Brooks, Derek Albeck, Germs4u and a final artist to be determined to utilize the billboards as a massive canvas with artwork displayed for two months at a time for passing Angelenos. “Art is such an important part of Vans’ DNA, as is Southern California,” says Vans Vice President of Marketing Doug Palladini. “This project brings the two together in a novel format that allows us to raise the awareness of amazingartists, our key business partners, and our brand, and give something back to LA as well.”
Each Vans Sky Gallery artist will tie in with a Vans Los Angeles-based retailer, such as the first, Sportie LA, customizing one-of-a-kind shoes for limited edition displays. The Sky Gallery project will culminate with a group art show in November of this year. In addition, Vans has pledged an additional $1,000 donation per artist to a local charity chosen by each artist participating in the Sky Gallery project.
Vans’ first Sky Gallery installation is “Deliciosos Zapatos by Marco Zamora and Marco has chosen the DA Center for the Arts in Pomona as his beneficiary organization. “The DA Center in Pomona has always supported what I do, said Zamora. “I feel that I should give back to the community where I came from and support the arts.