Vans, Inc. announced plans to open its seventh Vans skatepark in Westminister, Colorado, a suburb of Denver strategically located on the main highway to Boulder. The large-scale skatepark, measuring 45,000 square feet indoor and 10,000 square feet outdoor, is scheduled to open in fall 2000 as part of an entertainment center that will also include an existing 24-screen AMC Theatre. The developer is Westcol Center, LLC, a joint venture of Entertainment Properties Trust and Excel/Legacy.
Gary H. Schoenfeld, Vans’ President and Chief Executive Officer commented, “We are excited to announce plans to open our seventh skatepark. This facility, which will incorporate both retail and entertainment components, allows us to connect with the younger consumer on multiple levels through a single destination. We look forward to our new partnership with the city of Westminister and to being an integral part of that community.”(a) Mr. Schoenfeld added, “By this time next year, we expect to have at least seven skateparks open around the country which have the potential to strengthen both our brand and our bottom-line performance. We remain committed to the goal of becoming the premier lifestyle brand for the youth market and we will continue to implement these types of strategic initiatives.”