West 49 has kicked off its 11th year off its successful Coats for Kids campaign.

Since 2002 more than 85,000 kids have received winter coats as a result of this program. West 49 Coats for Kids campaign begins on October 17 and runs through to November 20. Coat collection barrels will be placed in each and every store. Everyone who brings in a clean, insulated gently used winter coat to any West 49 store across Canada will receive $25 off any winter jacket. Donated jackets will then be given to various youth shelters and charities across the country.

West 49 is encouraging customers to share photos of them donating a coat in store through coatsforkids.west49.com/2013/ via social media with the hashtag #W49C4K.