Matt Irving, Co-owner of Juice Design in San Francisco who’s main client is adidas Skateboarding.
In the video Matt talks about what is involved when working in advertising on adidas Marketing campaigns, the hardest thing from his point of view about working as a freelancer and university education in relation to the type of people that it may or may not be suited to. He also gives his take on portfolios and some inspirational advice about working in Skateboarding. Watch the video.
Industry Professions section
Jesse Rademacher, Senior Shoe Designer for adidas Action Sports and Scott Johnston, Design Director of Lakai Footwear. The two designers talk about their backgrounds, what being a shoe designer involves, how they got their jobs, the skills needed, advice on education, portfolios and approaching a company. Watch the video.