Yride.com is a Web site aimed at youth culture that develops and hosts Web sites for skaters, snowboarders, surfers, freestyle motocross riders, and bands. Yride.com’s most recent addition is Deca’s Neal Mims, who joins fellow skateboarders Colin McKay, Stevie Williams, and Rick McCrank. Each athlete has his own site and has total creative control over aesthetics and content, as well as a personalized e-commerce store. Each personalized site includes a bio, question of the week, current news, and links to their sponsors. To check it out, log onto yride.com.