Yesterday was Alex Midler’s 3rd Annual Roll-A-Thon benefitting the Johnny Kicks Cancer Foundation and it was a huge success. Alex set a goal of raising $10,000 dollars and after a great day of having a couple hundred people rolling from the Volcom warehouse in Costa Mesa to the Huntington Beach Pier for a round trip of 12 miles the event easily surpassed that total to get over $17,000 in donations. Thanks to all those involved with the day including Volcom, Real Skateboards, Redbull and everyone that showed up in support and gave something back to help the fight with childhood Leukemia. To find out more of how you can help and still contribute visit alexmidler.com/rollathon.—Jaime Owens

Photo: Owens