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enjoi ad Archive

Skateboarding ads have played a huge role in a company's self image and products and serve as an outlet for how a team and individuals are portrayed as skaters. Companies try to connect and inspire their audience with gimmicks, trends, pushing product, humor and even rebelling from corporations with their team’s talents and individual creativity. Through the ever-changing positions of company mangers and team rosters, their identities are displayed through their ads. Here, we look at one company that has taken a different approach from the regular formula and made their ads different from the rest. From the bright colored blank spreads of inside jokes to their endangered mascot, enjoi has taken the dreaded monthly task of making ads a fun endeavor to out-do the last ad. Take a scroll from the beginning of how enjoi got started to what they are today and how they’ve kept their image alive.

November 1997:
Rodney Mullen founds the A-Team under Dwindle after Plan B ends. Recruits Marc Johnson and Dave Mayhew from Maple (plus Chet Thomas and Gershon Mosley).
a_team_ad_november_1995

October 1999:
Marc Johnson, Louie Barletta, Jerry Hsu, and Matt Eversole move into the "Tantau House."

Tantau_House_oct_99+April_2000

April 2000:
MJ returns from an Emerica trip to Australia dismayed over A-Team and talks to Rodney about starting a new brand. Rodney is down and planning begins.

June 2000:
MJ comes up with the 
name "enjoi" in a dream. He begins experimenting with color theory. The panda logo is found randomly on a greeting card at Sears and represents fun in skateboarding as an endangered species.

enjoi_panda_june_2000

August 2000:
enjoi officially launched by Dwindle after A-Team ends. Rodney and Mayhew moved over from A-Team. Marc adds San Jose up-and-comer Jose Rojo as an am.

LookingforWork_TW_august_2000

October 2000:
Chris Avery and Matt Eversole release Tiltmode!, with parts from Jose and Marc. Avery becomes the enjoi filmer, and Eversole begins helping the brand.

tiltmode_october_2000

November 2000:
"Marc is a free a-gent" teaser ad runs in TWS. Everybody is evicted from the Tantau House.

FreeAgent_TW_november_2000

December 2000:
Louie moves into what will become "the enjoi Man-sion," while Marc, Jerry, and Eversole soon move into the Pink House. Rodney and Marc's first official "panda" ad runs in TWS.

Names_TW_december_2000

January 2001:
Louie Barletta and Jerry Hsu sign on as ams. Dave Mayhew brings over Chris Dobstaff from Osiris. enjoi name officially unveiled in TWS ad. Other names were Love and Sunday.

JerryLouieduped_january_2000

April 2001:
Marc discusses running the company for a Skateboarder magazine feature. Clark Hassler is added as an am through Dwindle.

MJ-Ballard-Skateboarder_april_2001

July 2001:
Bobby Puleo gets on via MJ. One of his early ads features Bobby in a burned-out limo and a chicken.

November 2001:
The enjoi team/vibe is heavily showcased with the Tiltmode squad in Man Down. Louie skates to A-ha, and Jerry skates to Thriller. Marc gets last part to the Stones' Miss You. Dwindle begins asking for an enjoi video.

PuleoLimo_july_2001_november_2001

January 2002:
Chris Cole brought over to enjoi from World Industries. Goes on one Dwindle tour to Canada.

tilt-mode-army-man-down_january_2002

April 2002:
Chris Cole leaves for Zero. Brad Staba gets on via MJ after leaving Toy Machine.

UncleBrad_TW_april_2002

February 2003:
After mounting tensions peak, Marc Johnson leaves the brand. Brad Staba also leaves, along with Rodney Mullen who launches almost with Daewon Song. Jerry is in talks with Toy Machine.

MarcPose_TW_february_2003

March 2003:
Louie and Matt Eversole meet with Dwindle and take over the company. They convince Jerry Hsu to stay. Eversole becomes brand manager.

JerryLouie_march_2003

April 2003:
Yeah Right! premieres with Marc's part, and he is unveiled as the newest Chocolate pro.

chocolate-limited-edition-marc-johnson-skateboard-deck_april_2003

March 2004:
Caswell Berry leaves Toy Machine and joins enjoi as their new pro.

pissing_into_the_wind_since_god_knows_when_march_2004

July 2004:
Chris Avery leaves and Kyle Camarillo joins Matt Eversole as they begin filming for Box Of Fuck aka Bag Of Suck.

enjoi Camera Ad.indd

January 2005:
Jason Adams joins the team. Bobby Puleo leaves after breaking his wrist in Hawaii.

enj_beerhunter_THRSHR.indd

September 2005:
Nestor Judkins leaves Santa Cruz as an am to join enjoi flow.

enj NestorAD sk8brdr.indd

March 2006:
Bag Of Suck (enjoi's first full-length) premieres in San Jose. Jerry goes on a tear. Films his part in three months and gets the last trick (his Lincoln nollie back heel) on the last day of filming.

thrasherbagAD1.indd

September 2006:
Cairo Foster joins enjoi via Paul Sharpe and Bod Boyle moving over from Giant. Cairo also recruits Winston Tseng who he had worked with at Popwar (Popwar folded in '05/'06).

enjoi_CairoCoffin_ad.indd

June 2007:
Bag Of Suck wins TWS Best Video ('06). Jerry Hsu wins Best Part and TWS Readers' Choice.

enjoi_twaward_ad.indd

July 2007:
Jason Adams quits via a funny ad not long after 
the Bag Of Suck video is released. Jerry goes on a two-year break. Louie tears his Achilles.

AdamsActing_TH_july_2007

August 2007:
The infamous "Your sister sure can hold her breath a long time" ad with Clark Hassler is released.

Clark Ad TWS.indd

February 2008:
Wieger Van Wageningen joins the squad after a two-year board-sponsor lapse since The Firm ended.

ENJ_Wieger_2pg_TWS.indd

January 2009:
enjoi's OG am Jose Rojo turns pro after surviving a broken neck, collarbone, and collapsed lung in a car accident back in 2005.

enjoi_lildreamerjose_ad.indd

May 2009:
Kyle Camarillo leaves as filmer/TM, and Carson Lee takes over as filmer.

June 2009:
Tiltmode's Bonus Round premieres with a bunch of the team's first footage since BOS. Jon Nguyen and Jon Choi share a part as enjoi flow bros.

tilt-mode-bonus-round-dvd_june_2009

September 2009:
Ben Raemers is added to the am roster via a Duffs UK (Louie) connection. His intro video is included in the Fall '09 catalog.

enj_benraemers_AD.indd

May 2011:
Nestor Judkins turns pro following of his part in Not Another TransWorld Video.

ENJ_NestorPro_Ad.indd

May 2012:
Zack Wallin and Ryan Lay announced as enjoi's two new ams. Both release "welcome" parts.

ENJ_ZackRyan_Ad.indd

December 2012:
Tweak The Beef is released using all the standard non-HD footage in the vaults. Work on the all-HD full-length begins. Carson gets an HD camera.

ENJ_TweakBeef_Ad.indd

June 2013:
Oververt is initially supposed to be a four-part video online. Matt Mullen joins 
as filmer. Brings in Miika Adamov and Blue Turner as flow/ams.

enjoi_oververt2_erosion.indd

July 2013:
Matt Eversole steps down as brand manager and has a good-bye ad. Louie voted in as new brand manager. Cairo takes over as TM. Thaynan Costa joins as
 an am.

enjoi_cairoproblems_ad.psd

September 2013:
Jerry Hsu leaves for Chocolate. Jimmy Carlin leaves Mystery for enjoi.

JERRY_LOUIE_break_september_2013

January 2014:
The decision is made to make Oververt a full-length video. Roger Bagley is hired to complete the project.

ENJ_Oververt_Hair_Ad_SIDEWALK.indd

October 2014:
Ben Raemers turns pro. Oververt premieres at the Montalban in LA. Zack Wallin turns pro mid-part. Louie gets a SOTY nomination. Jack Fardell gets on.

ENJ_Ben_Pro_Ad_SWIDEWALK.indd

January 2015:
enjoi wins Best Team for 2014 at the TWS Awards. After winning skateboarding, Louie rewards the crew's hard work by renting them the Love Boat and marooning them on Gilligan's Island. The End.

TWS_awards_best_TEAM_january_2015

15 Years of enjoi video retrospective

Photos and interviews from the December issue